The Magazine Group Co-Founder, Richard Creighton, Discusses Hi Magazine With Chicago Public Radio
(November 30, 2006) Chicago Public Radio program Worldview conducted an interview today with The Magazine Group’s principal and co-founder, Richard Creighton. The interview titled, Reaching Middle East Youth: The State Department’s “Hi Magazine” Project, examines the role The Magazine Group played in the ground breaking, Hi Magazine, published on behalf of the State Department in attempt to bridge the cultural gap with youth in the Middle East.
The Magazine Group Publications Lead the Pack
Washington, DC (November 22, 2006)—At a November 16th ceremony, The Magazine Group added to its trophy case nine Pearl Awards, the highest honors in the custom publishing industry. With two Gold, three Silver and four Bronze distinctions, the Washington, DC-based firm took home more custom publishing awards than any other entrant. Sponsored by the Custom Publishing Council, the third annual Pearl Awards recognized excellence across 455 submissions in the categories of strategy, design and editorial.
The Magazine Group Proves Design Prowess at Folio: Awards
Gold Awards for Best Site Design and Illustration
Ann Binstock Named Managing Editor, The Magazine Group
Washington, DC (September 12, 2006) — The Magazine Group has named Ann Binstock Managing Editor. She will supervise editorial operations for the custom publisher’s growing portfolio of healthcare publications, including HemAware, Lupus Now and DOC News.
The Magazine Group Taps Sacha Cohen as Managing Editor
Washington, DC (July 13, 2006) – Sacha Cohen has joined custom publisher The Magazine Group as Managing Editor. In this role, she will head the editorial operations for several of the firm’s travel- and real estate-focused titles.
The Magazine Group Names Scott Morehouse Vice President, Sales
Washington, DC (June 1, 2006) – The Magazine Group has appointed Scott Morehouse Vice President, Sales. Morehouse will focus on the custom publishing firm’s robust healthcare and pharmaceutical practice.
Morehouse has extensive experience with companies such as Parade Publications, America Online and the Washington Redskins.
The Custom-Association Magazine Connection
The custom publishing business is booming, growing faster than any other form of print media right now—doubling to a $48 billion market since 1999. Associations often aren’t inherent publishers, so it is no surprise many are inclined to utilize the resources that custom publishing firms offer. According to a 2005 study conducted by the Custom Publishing Council, 50 percent of those surveyed said they had looked at an association publication in the previous 12 months.
Starting a Custom Publishing Division
Anyone selling magazine advertising today knows that no matter how much people love reading magazines, we all need a grab bag of “out of the box” programs that lure advertisers into our books. That’s why more traditional magazine publishers are seriously looking to add custom publishing as an additional service. It’s an editorial, rather than advertorial, solution for advertisers. Most successful custom magazines are separate publications that are more useful than boastful.
Clamor Over Custom
Custom publishing is a fertile $48 billion market that has more than doubled since 1999. It is also more competitive than ever. Marketers have become more enthusiastic about this unique combination of the best of print editorial and best of marketing communications. Little wonder then, that this is the golden age of custom communications. Consider that there are more copies of custom magazines distributed than ever—an estimated 34 billion, according to the Custom Publishing Council (CPC)—and that growth in custom is far outpacing growth in advertising overall.
WebMD the Magazine Named One of Mr. Magazine’s "30 Most Notable Launches of 2005"
Washington, DC (February 15, 2006)—Among the thousand magazine launches in 2005, WebMD the Magazine rose above the fray to earn distinction as one of “Mr. Magazine’s 30 Most Notable Launches of 2005.” Chosen by renowned magazine expert Samir Husni, the list reflects the magazine titles capturing reader and advertiser attention in the increasingly crowded marketplace.