TMG’s Andrew Hanelly Shows How to Set Up Your Own Social Media Monitoring Station

Washington, DC (February 28, 2012) – When it comes advice on how to monitor social media on behalf of your brand, it’s easy to get overwhelmed by all information available on the Internet. There are tons of tools, services, and articles to read on this topic. How do you sift through it all to figure out what you should be doing?
Andrew Hanelly, TMG Custom Media’s director of digital strategy, will give an entertaining and informative webinar, DIY Social Medial Monitoring: How to Keep Tabs on Social Media Without Breaking the Bank, sponsored by the Institute for Human Resources, on March 2, 2012, 11 a.m. – 12:00 p.m. ET.

Hanelly will show attendees how to:

• Set up a “listening station” using Google reader
• Create a list of “watch words” for their organization
• Incorporate social media monitoring into a daily routine

Plus, you’ll find out about the overlooked benefits of setting up a monitoring station.

About the presenter
Andrew Hanelly is Director of Digital Strategy at TMG Custom Media (WebMD, CDW, JCK, Cleveland Clinic, ADA, et al), a custom content firm that works with corporations and associations. Andrew has written for several AdAge Power 150 blogs, including TheFutureBuzz.com, SocialMediaExplorer.com, and Business2Community.com, SpinSucks.com in addition to running TMG’s EngageTheBlog.com. His work has been featured on PRDaily.com, CMI News, JCK magazine, and the Hampton Roads Business Journal.

About TMG Custom Media
TMG creates award-winning magazines, websites, videos, white papers, e-newsletters, blogs and other content marketing products for 45 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges, Georgetown University and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 700 awards for its print and online products.