TMG’s Jane Ottenberg Discusses Marketing and Branding at Smart CEO Luncheon

Washington DC (September 9, 2011) – TMG President Jane Ottenberg participated in a panel discussion yesterday organized by Smart CEO magazine called “Marketing: How Creative, Clever and Effective Branding Will Lead to Growth.” Her fellow panelists were Mike Huber, CEO of Belfort Furniture and Barry Redler, CMO of The Long & Foster Companies. Elizabeth Shea fromSpeakerBox Communications moderated the panel for an audience of about 200 business leaders in the Washington DC Metro area.

Jane, along with Huber and Redler fielded questions from Shea on a variety of broad marketing topics like Twitter, mobile marketing and thoughts on defining a brand. More specifically, Jane discussed some of the quantitative and qualitative results from some of the campaigns TMG has led on behalf of clients as well as the ROI from TMG’s own rebranding effort. Jane said “it’s easy for CEO’s to take not make branding a top priority but those who those who do will increase their valuation significantly. “

About TMG:

As the quality leader in custom media, TMG provides services to more than 50 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Hilton, Reed Exhibitions and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges, Howard University and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 650 awards for its work, including more digital awards than any other custom media firm.

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