TMG Captures Two Top min Integrated Marketing Awards

New York, NY (September 28, 2011) – TMG Custom Media took home two prestigious min Integrated Marketing Awards for “Best Custom Publishing Project” and “Best Lead Generating Initiative” for JCK and an honorable mention for “Multiple Magazine Titles” for CDW at a ceremony yesterday in New York.

The awards, according to min, “identify—and celebrate—those print brands that have led the way in integrated marketing. These brands, together with the agencies and marketers they work with, are true innovators—they combine brilliant creativity, insight into reader and user communities, and knowledge of technology to produce dazzlingly effective marketing campaigns.”

TMG’s award for “Best Custom Publishing Project” for JCK marks a significant achievement since Reed Exhibitions hired TMG in March 2010 to run the publishing operation. TMG rebuilt the magazine cover to cover, re-launched the website to integrate editorial content, show information and the new JCK marketplace, developed popular and trusted e-newsletters and introduced a new sponsored video series.

JCK’s Flawless Club won for “Best Lead Generating Initiative” for its relationship-building and incentive program for advertisers, beating out major brands such as Time Inc., Conde Nast, Hearst and Martha Stewart.

“As content marketing grows as an industry, we are particularly thrilled to be the only independent custom media firm recognized for min’s Integrated Marketing Awards,” said Jane Ottenberg, President, TMG Custom Media. “We loved working with Reed Exhibitions to help grow the JCK brand to its full potential. It’s an honor to be recognized in this competition along with the most revered companies in media.”

About TMG:

As the quality leader in custom media, TMG provides services to more than 50 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Hilton, Reed Exhibitions and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges, Howard University and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 650 awards for its work, including more digital awards than any other custom media firm.

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