According to the Publishers Information Bureau, there were 12 magazines that hit the jackpot this year, booking more ad pages in this first half than they did in 2008’s first six months. They are: Fitness, Cooking With Paula Dean, The Week, OK!, Family Circle, Scholastic Parents & Child, Organic Gardening, Sports Illustrated for Kids, Country Weekly, and Muscle & Fitness. A Newsweek article published this week gives reasons for the ad surge in the “lucky dozen”: recent redesigns, new editors, smart implementation of multiplatform sales, quirks, and old-fashioned stunts. Read the full article here.
about magazine ROI stories
Yes, the recession has not been kind to print media. But print is not dead—and magazines are far from it. We’re so tired of hearing magazine-doomsday stories, we’ve decided to fight back.
This blog is created for everyone in the magazine business to contribute to and use as a resource. Register and post your ROI stories, along with any research or positive press you’ve run across about the benefits of magazines. We hope this becomes a repository of solid information that will help you close magazine deals with advertisers, clients, higher-ups and other stakeholders.
Register to post to the site, or send your magazine ROI stories to [email protected].
Together, we’ll lead the campaign against the naysayers.
Read more of the blog here.
Aug 11th, 2009
Publishing’s “Page Turners”
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