Most people tend to see the value in attending the social media party, but there is a fair amount of hesitation on how to act once you arrive. This issue of Engage focuses on simplifying how you think about the rules of social media engagement. If you get even one great idea, Engage is worth reading and watching.

INDUSTRY BUZZ

What American Idol Can Teach Us About Social Media

There are a lot of voices auditioning for a spot in the limelight. Here are 7 things social media and American Idol have in common. Read more here.

The Couch Whisperers

Focusing on quality is one way of having your brand stand out from the pack. Even it means ensuring a couch makes an equally good fort for the young (at heart).Read more here.

5 Ways Phone Calls Trump Email

How often do you choose to use the phone instead of email? Are you making the right “call”? (We’re sorry, the pun was sitting right there).Read about it here.

How to Kill Ideas

Are you letting great ideas die in your brainstorming sessions? Is your organization suffering from “The Tragedy of the Commons?” (Hint: Most organizations are)Read about it here.

The Masses Are the Media

A long time ago, in a media landscape far, far away, there was a theory. And that theory was a marketer’s dream.Read about it here.

Hey, That Crowd is Not Your Audience!

A crowd just happens to be there. An audience actually wants to be there.Read about it here.

DIAMOND IN THE ROUGH

Social Media Guidelines Made Easy

Paralysis often kicks in right after social media is adopted as a concept within an organization.

Though most people tend to see the value in attending the social media party, there is a fair amount of hesitation on how to act once you arrive.

Organizations are increasingly looking for guidelines when it comes to creating their rules of social media engagement, but there is no owner’s manual that will satisfy all the “what-if” scenarios you can dream up. There are no hard and fast rules.

But the good news is you don’t need guidelines. You probably already know how to act.

Watch Social Media Guidelines Made Easy

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