It’s a simple concept: First, create the brand. Second, create the product. Third, associate the products with the brand. But when is it taken too far? When does a product make its brand lose meaning, instead of gaining? These are just some of the questions that came to mind when I came across this article. […]
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Aug 11th, 2010
“Did you hear what some flight attendant in New York did?” From offices to college campuses to airports, it seems everyone was talking this week about Steven Slater—the JetBlue flight attendant who had just about enough with one rude passenger. After getting hit on the head with a piece of luggage and cursed at, he […]
Aug 9th, 2010
Maximum PC, a publication dedicated to (unsurprisingly) all things PC is welcoming a new member to its family: Maximum Tech. The magazine, which is set to debut Sept. 21 with a cover price of $9.99, is aiming to cover “the larger world of technology,” though the creators are keeping mum about exactly what will be […]
Aug 5th, 2010
On my honor I will do my duty to do my best to write this post. Despite the irony of stealing my lead from the Boy Scout Oath, I promise I still have a point or two to make (and as a former Eagle Scout, I feel like I can get away with it maybe […]
Aug 4th, 2010
In the content publishing industry, we’re always discussing technology and how it could be applied to solve the little challenges of life. This article just popped up on our radar—which talks about the rise of designer Scott Dadich as the “Savior” of Condé Nast and how he became the new executive director of digital magazine […]
Aug 3rd, 2010
Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do […]
Aug 2nd, 2010
Sometimes, it’s the finer things in life that make you smile. And a new Southern California magazine called Bask thinks that’s perfectly OK. Debuting in November with a quarterly lifestyle publication, the magazine is intended to celebrate luxury in all forms—dining, haute couture, home décor and travel, to name a few. Bask’s publisher and co-founder, […]
Jul 27th, 2010
I still remember one of my favorite headlines with a chuckle: “Skywalkers in Korea Cross Han Solo.” I was enticed to click the head after spotting it while browsing a news website. The headline is so clever that it actually seems like a no-brainer to use. But remember, the editor was only crafting a headline […]
Jul 26th, 2010
Single and ready to mingle? There’s a magazine for that—at least in Westchester. Patch.com covered the opening bash for Single & Smart magazine, launched by Inside Chappaqua Publisher and Editor Grace Bennett. According to Patch.com, Bennett has been a single mom for the past four years in the New York neighborhood. Her publication, a 25-page […]
Jul 26th, 2010
Two fantastic ingredients are coming together to form one delicious publication: Dash. Conde Nast is teaming up with its sister company Parade to launch a new recession-friendly mag. According to mediabistro.com the magazine is catering to a mostly female readership. The Web version will be up in the fall, while print will be seen in […]
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