This blog post is not going to change the world. Despite how good I’ll feel when I finally hit “publish,” there probably won’t be anyone out there anxious to celebrate my social media success. And the sound of one man clapping is just kind of sad.
If I had a nickel for every time a client asked me ‘do you recommend print or online?’ I would be a rich man. Well, not quite rich, but I’d have a boatload of nickels. This question comes up almost daily from corporate marketers, association marketers, hospital marketers, and even from colleagues at other media […]
