Social network

How to Avoid Awkward Silence in Your Comment Section

avoiding awkward silence in your blog comment section

There are a lot of lurkers on the web. You know, those people who visit websites, consume content, and move along. We’ve all done it. (You’re probably doing it right now!)

The Country That Tweets Together …

I watched the Twin Towers collapse on 9/11 my senior year in high school. However, I did so several hours after the event. I went through my first two periods of the day not knowing that the worst attack on American soil since Pearl Harbor had occurred shortly after I got off the bus that […]

The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore)

There are a lot of analogies being passed around when it comes to where to publish social media content: “Fish where the fish are.” (You should focus efforts predominately on Facebook and Twitter.) “Don’t get lost in the stream.” (You should build your own presence, so you avoid getting lost on Facebook and Twitter.) “Rent, […]

5 Things Brands Want from Facebook Fans Besides Money

ROI doesn’t always come in the form of cold, hard cash. Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. At least not directly.

10 Rules for Real Life Social Networking

You probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She was the one in the cowboy hat with the crowd of people around her. She’s been called a networking demon, and it’s true. As a PR specialist at Buffalo Communications, a golf-lifestyle PR […]