Search engine optimization

Just Another SEO Manifesto

If I had only one thing to say about search engine optimization, it’d be this: don’t chase the search engines, instead chase what the search engines are chasing. Search engines are in the business of getting people what they want. In an ideal world, people ask search engines an honest question and receive an honest […]

How Google Reads Your Blog

Smart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them. They need to feel their pain, understand their needs and figure out how they can serve people efficiently and effectively. Which is why it makes sense that when Google […]

If This Post Were a Search Engine Results Page

And each phrase was a result (18.2%) With a percentage next to it (10.1%)

How to Think About SEO Like a Human

Gaming search engines is like lying on your profile on a dating website. You might get away with it for a while, but eventually, you’ll be exposed for what you really are. Posting a picture of a gorgeous model instead of your own? Falsely representing your wealth or your humanitarianism? The temptation may be strong, […]

How to Kill Creativity With One Simple Phrase: They Already Have That

Every day, this four-word phrase murders innocent ideas before they had a chance to grow up. It suffocates its victims with a blanket of negativity. It is the leading killer of creativity. It runs rampant in the offices and minds of people in those offices. And it needs to be put behind bars, never to […]

SEO Killed the Analog Star

Someone spouted this thought in the billion-voice echo chamber that is Twitter the other day: “Too many people are writing content for Google and not their readers.” The dude nailed it. Of course, five minutes later he Tweeted: “5 affordable ways to see Paris like a local”…which, of course, is something that’s been covered more […]

Why SEO Would Matter Even If Search Engines Stopped Running

“Isn’t SEO just the practice of gaming the search engines?” If you’ve ever had to make the case for SEO, this Molotov cocktail of cynicism has likely been lobbed your way. “But good content doesn’t need an SEO strategy.” Right. It doesn’t. And horses don’t need saddles. But things go a heck of a lot […]