April 21, 2011 Content Distribution 
Get a group of people from Match.com together and ask them: Ever gone on a bad date? Now get a group of editors together and ask them: Ever cringed at a press release? Chances are, (un)scientifically speaking, every single person answered with a resounding “YES” followed by their painful stories. That’s because mismatches and awkward […]
Read the full article → January 27, 2011 Content Distribution 
So, you did your job as a marketer and you got a nibble: someone wants to learn more about your organization. Maybe your company got some great press and reporters are hounding you for more info. Or maybe a potential advertiser finally admits they are, in fact, interested in advertising with you, and they want […]
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