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Ma, My Magazine is Talking To Me!

August 19, 2009 Buzz

Open up the Sept. 18 issue of Entertainment Weekly and CBS TV stars will greet you through high-quality video and audio. It’s true! The actors will appear on a paper-thin video player, packaged within a print ad spread for CBS and Pepsi. This “VIP” (video-to-print) technology invites readers to interact and watch five different videos—straight […]

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Print Edition of Politico Makes the Website Profitable

July 28, 2009 Insight

Politico’s “Washington Coup” was exposed in the August issue of Vanity Fair with a story on the insider political news website and its success since the 2008 election. The interesting twist? The print version of the website is what actually makes the website profitable. The “obsessive-compulsive mix of trade journal, Twitter feed, and, quite literally, […]

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Launch: Behind the Chair

June 10, 2009
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