Marketing and Advertising

Mr. Editor, Tear Down This Wall

You know what word I hate? Advertorial. I’m not alone. For those of us who cut our journalistic chops in the newsroom, the division of editorial and advertising is as sacred as the constitutional separation of church and state. My first reporting gig out of college was covering the use of technology in education. Eager […]

4 Boardroom-Approved Reasons for Content Marketing

The CEO of your organization doesn’t give a damn about your Klout score. She’s not interested in the achievements you’ve unlocked or what your social media “style” is. It’s not that she’s cold-hearted or mean-spirited. It’s just that none of that contributes to the bottom line. And that’s what she’s got her eye on. So, […]

Free Your Content, and the Rest Will Follow

A social media presence is a good start, but a presence alone is a lot like having a storefront on a quiet street and waiting for people to come in your door. Sure, they may find out about you eventually – if you’ve invested in advertising, have great word of mouth, dominate search engine rankings, […]

4 Must-Haves for Must-Have Brands

When money’s tight, people look at their budget and separate things into two columns: must-have and might-have. And lately, branded goods haven’t been making it into the latter column as much as they used to, as a recent Harris Poll has found that 62% of people are making the choice to go “generic” instead of […]

How to Monitor Social Media Conversations

There’s a lot of social media static out there. And sifting through it is not an enviable task.

The Truth About Branding (And Nothing But The Truth)

AMC’s hit television drama Mad Men is famous for its depiction of the hard-drinking, hard-working Madison Avenue ad man—the Don Drapers and Roger Sterlings of the world who churned out corporate slogans over pre-noon cocktails and pulls on their Lucky Strikes. The daughter of an ad man who grew up in the late sixties and […]

Social Media Friends … with Benefits

Marketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.” Tangible ones, even. According to survey results released by Social Media Examiner, marketers have reported […]

The Future of Marketing: Cling to Your Core and Your Customers

Robin Fisher Roffer is a marketing force to be reckoned with. She’s crafted campaigns for brands people use and rely on every day. CNN using their Gulf War moment to launch into the permanent limelight? Her lightbulb. The evolution of the FX brand? Yep, hers, too. Bloomberg Television’s web expansion? Uh huh. And, oh yeah, […]