Internet marketing

4 Boardroom-Approved Reasons for Content Marketing

content marketing for the board room

The CEO of your organization doesn’t give a damn about your Klout score. She’s not interested in the achievements you’ve unlocked or what your social media “style” is. It’s not that she’s cold-hearted or mean-spirited. It’s just that none of that contributes to the bottom line. And that’s what she’s got her eye on. So, […]

How to Monitor Social Media Conversations

monitoring social conversation

There’s a lot of social media static out there. And sifting through it is not an enviable task.

5 Marketing Philosophies Worth Their Weight in Gold

marketing cliches worth repeating

If you’ve heard it once, you’ve heard it a thousand times, but that doesn’t always mean the marketing mud you throw against the wall is sticking. (See what I did there?) The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. […]

Social Media Friends … with Benefits

social media friends with benefits

Marketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.” Tangible ones, even. According to survey results released by Social Media Examiner, marketers have reported […]