
If you’ve heard it once, you’ve heard it a thousand times, but that doesn’t always mean the marketing mud you throw against the wall is sticking. (See what I did there?) The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. […]

Marketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.” Tangible ones, even. According to survey results released by Social Media Examiner, marketers have reported […]