Corporate blog

7 Ways for Your Company to Break the Ice with the Blogosphere

blog ice breaker

Does your organization have a blog? Though it seems the evidence that blogging pays off is everywhere, some companies are still struggling to get a blog up and running. (Consider this 2011 HubSpot study where 69% of businesses surveyed attributed their success with lead generation directly to blogging. Business is built on consumer interest, and […]

Content Curation: If You Can’t Be the Source, Be the Resource

pizza and content curation

People used to come into my sandwich shop craving pizza. I could see it in their eyes. They wanted melted mozzarella on a bed of tomato sauce with black olives, pepperoni and maybe just a touch of roasted red pepper. They wouldn’t be satisfied with a sandwich – not this time anyway. Their craving knew […]

Sweaty Armpits and Social Media Authenticity

sweaty armpits and social media authenticity

We’ve all had it happen before. Maybe on the way to a job interview, on a first date, it might even be happening to you right now. Sometimes there’s a good reason, but sometimes it just sneaks up on you and bam, there it is: a sweaty armpit. Those pit stains are like your mistakes […]

Video: How to Kill Your Corporate Blog

how to kill your corporate blog

Having a corporate voice in social media is no longer recommended—it’s required. But what should that voice sound like? Corporate social media strategist Debbie Weil has answers. Named one of the Most Influential Women in Technology this year by Fast Company, Debbie Weil is an author, speaker and corporate social media strategist who helps communicate […]