Buzz

Kenny Powers, K-Swiss, and the Ramifications of Viral Success

By now, you’ve probably seen the radical campaign from K-Swiss where Kenny Powers (a fictional character played by Danny McBride) takes over as CEO (ahem, mother***king CEO) of the company and reinvents their image via profanity-laced one-liners and no shortage of comic gold. (If you haven’t, scroll down for the video. Make sure you’re wearing […]

Fighting Words: Marketing Lessons From the UFC

Your organization can learn a lot from the Ultimate Fighting Championship (UFC). Yes, I’m serious. No, I don’t mean you can learn flying knees or triangle chokes, although those might come in handy when meetings get heated.

Want Your Message to Resonate? Say it Again. Want Your Message to Resonate? Say it Again.

Growing up, my mom had to constantly remind me to do the things she needed me to do. After the fifth or so reminder, I’d reluctantly get up and put my clothes in the hamper (or complete whichever menial task she’d requested of me). On my way back to couch potato land, I’d let her […]

The Difference Between a Crowd and an Audience

In a former life, I was the lead singer of a band. Believe it or not, I used to get on stage, play guitar and sing, and not everyone booed. We had a demo CD, T-shirts, and a handful of people who would show up to our gigs who weren’t blood-related.

Rebecca Black and the Art of Being Bad

It’s official: Bad is the new good. For the moment, anyway. While music tastes and styles have always been subjective, there’s no disputing that the buzz that built overnight around “Friday,” fledgling teen “singer” Rebecca Black’s ode to the weekend, is a sign that you don’t necessarily need to be good at what you do […]

A Magazine Column as a TV Show? Bravo Premieres The Approval Matrix

New York magazine has always been one of my favorite reads. But I think I truly fell in love with it when, in the big redesign of 2004, Adam Moss created The Approval Matrix—that ultimate back-page department that pinpointed the week’s comings, goings, and gossip on a snark-filled grid of “Despicable,” “Brilliant,” “Highbrow,” and “Lowbrow.” […]

Launch: Uptown Professional

Luxury magazine Uptown is getting a sister: Uptown Professional, which is a quarterly spin-off targeted to the urban professional, according to a recent article in Folio.

Launch: Fifth Wheel Magazine

Fifth Wheel Magazine isn’t a magazine about awkward dates. The new online-only “magazine” will focus on RV trends and new products for a vacationer’s favorite “home away from home,” according to RV.net, which blogs regularly about the RV industry.

An Illustrated History of Content (and a Smooth Move in Content Marketing)

You know you’ve done your job as a marketer when people do your advertising for you. By creating something memorable, entertaining, and worth talking about, you get more mileage out of your initial investment. This is what brands hope for when they make decisions like investing $100,000 per second in the Super Bowl commercials we […]

Launch: Trunk Magazine

Wish you could while away your days, jet-setting and checking out in-depth stories from around the world? Look no further than the new Trunk magazine,

Launch: Your Guide to Better Living

New York Times Company will soon launch a version of all the news that’s fit to print specifically for baby boomers.

Launch: Exhibition Magazine

Talk about targeted content: Newly launched luxury magazine, Exhibition, produces one issue annually and focuses all editorial around one subject.

Want a Viral Video? Just Add Humanity

Despite the Internet’s reputation for being mean-spirited, cruel and heartless, it turns out that most people who surf the web love a fairytale happy ending. How else can you explain the “viral video” phenomenon that was formerly-homeless Ted Williams’ rise to superstardom?

101 Social Media Stats

Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration. Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize, and “case studies” that illustrate someone else’s success story which you believe – for a […]

Content, In Style

When you think of Burberry, what comes to mind? Stodgy British trench coats? Hardly. In the last four years, the 150-year-old brand has transformed itself into a digital fashion empire, with CEO Angela Ahrendts as the driving force behind the evolution. The result is a record year for the brand, with total revenue up 21% […]

Launch: Where Women Cook

Adding to the mix of cooking magazine is Where Women Cook, which will—as the name implies—give in depth looks into the kitchens of budding Martha Stewarts.

Launch: Urban Image

If it comes from a guy who calls himself “Daddy Rich,” you know you’re in for a treat. Debuting in January to kick off the New Year is Urban Image magazine, which is an offshoot of Daddy’s urban fiction, branded as “gangsta lit.”

Launch: Tek Lado

Does race play a factor in level of tech geekdom? Pick up a copy of the new Philadephia-based “Tek Lado,” which caters to “tech-savvy Latinos”. The 32-page publication isn’t yet nationwide, but hopes are there, according to the EIC Liz Spikol. The need for the magazine, according to the press release, is the Latinos wide […]

Launch: Project

Sir Richard Branson of the Virgin Group debuted Project, his iPad-only digital publication, on Tuesday, Nov. 30. Branson is the first to launch a publication designed specifically for the iPad. His iPad-only publication precedes Rupert Murdoch’s release of The Daily. The monthly magazine focuses on entertainment, design, technology and entrepreneurs. Virgin Group describes Project as […]

Wasn’t Print Supposed to be Dead by Now?

For the past several years, print magazines have been the punching bag of the blogosphere and digital revolution. Naysayers dubbed it “dead tree media” and essentially had a poll running to see who could predict when it would take its final breath – being on its death bed and all. But it turns out they […]

Big Red Things? Priceless Marketing

Last week I was rushing through Union Station’s marble halls to the Metro when I was stopped in my tracks by a very enormous red high-heel shoe (and a peep-toe one, no less). Other people were hovering around also marveling at the monstrosity, which seemed to have absolutely no explanation for its existence.

Scarcity, Permanency, and Print

When it comes to digital content, a premium is placed on being able to update minute by minute. The most recent news, the latest commentary, and a real-time feed of reactions frame what’s online. But when it comes to print, trying to follow this model is as daunting as it is misguided, says Wired editor-in-chief […]

Launch: Pole Spin Magazine

Pole Spin Magazine is putting a new twist on the pole fitness industry. The glossy print, quarterly publication launched its first issue in October 2010. It is the first publication of its kind for the pole fitness industry.

Launch: Travel + Leisure Digital Edition for iPad

Travel + Leisure, debuted its premiere digital edition for iPad this month. The first digital edition focuses on holiday travel and expands the brand’s digital media reach.

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