Innovation + Opinion = Innopinion

We share discussions, ideas, and opinions taking place at the intersection of technology and tradition.

Here are some opinions for you to respond to or reflect on:

50 Tweets From #WhatsNextDC Day Two That You May Have Missed

Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. The larger venue at the Studio Theatre gave way to more speakers and more stages, which of course meant more sessions to choose from. I love having options as much as the next person, but I don’t know anyone who can […]

65 Tweets to Energize Your Marketing Strategy from #WhatsNextDC Day One

I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect. I just knew I was excited and prepared to be educated on some new strategies and to make […]

Sentences Uttered at the Content Marketing Conference that I Can’t Unhear. (But I’ll Try.)

Earlier this month I attended the Custom Content Council conference in Chicago. It was my first CCC show, and I got a lot out of it. Some of it, I wish I hadn’t gotten. In among all the gleaming case studies, between the commonsense tips and around the novel ideas were some utterances so obviously […]

Journalism’s Future: Serve Your Audience, Not Just Your Advertisers

Recently, I ran into a story that stopped me dead in my tracks. It wasn’t the words that threw me off — it is a serviceable wire story that about a million other news outlets were running — really, it was the advertising that irked me. Just take a look at this thing — what can be […]

3 Lessons Content Marketers Can Learn From Elton John

There aren’t too many recording artists who have had a better run at the start of their careers than Elton John did in the late 1960s, early 1970s. His first five albums—“Empty Sky,” “Elton John,” “Tumbleweed Connection,” “Madmen Across the Water,” and “Honky Château”—were released in a four-year span and feature some of the most […]

Lessons From Ben Affleck: How to Recreate Your Brand Image, Find a Niche, and More

The year is 1998. Two fresh-faced Boston boys giddily accept their Oscars for Best Original Screenplay. Affleck is the class valedictorian, standing at the podium with wide-eyed ambition. Overnight, he becomes the new golden boy. Not only the kind of All-American who girls want to poster on their walls, but also the kind of artist […]

Passion Project: What The Verge and Joshua Toplosky Taught Me About Content Success

I do not know Joshua Topolsky. But I feel like I should—know him, that is. Thanks to the Internet, I end up feeling that way about a lot of people I’ll probably never meet. Take Josh (Do his friends call him that?), for example. I know that he is or was a drummer in a band […]

Nine Years of the Social Network: A Facebook Birthday Tribute

How many of us have ever thought to ourselves “I wish I had thought of that Facebook thing, I would never have to work another day in my life.” If you had the idea fifteen, or even ten years ago, you would be all over the news and making billions. Unfortunately for all of us […]

Are J-Schools Finally Going Digital?

There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? How are schools testing the waters in this digital era, when iPads are replacing reporter’s notebooks and pens? There’s merit to these questions, for sure. […]

50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy

If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” Some attending met friends after 7 […]

Don’t Fear Evolution (of the Written Word, At Least)

“ ‘Anonymize’ is not a word.” That’s what a copy editor told me recently as she worked on an article I submitted to her. And she was right; it’s not in the dictionary. But after we discussed the issue, the word did appear in the article. This incident provides a clear example of a problem […]

5 Things I Learned About Journalism (That They Don’t Teach You in School)

Journalism schools are scary places nowadays. They continue to teach bright, eager students to produce quality content, but sometimes, we’re not sure why. After all, prospects are supposed to be gloomy, right? Professional journalism is dying, slowly replaced by Joe Schmoe and his fantastic Blog of Random Thoughts – and no one really knows what […]

DIY Meme Marketing: 4 Steps to an Effective Campaign

There’s a satisfaction that comes with doing things yourself. That’s why nothing gets me more excited than a good DIY project. In my last post I introduced you to memes, provided some examples of popular memes, and shared why memes work for marketing. In this post I will share tips on how YOU can create […]

Who is Worth Reading on the Internet? Start With These 11 Writers

A writer makes a website—a website doesn’t make a writer. The byline on every article, infographic, political musing, and blog is priceless. Behind that name is a blood-and-guts human confident enough to attach his or her name on a thought, insight, or perspective that is going to be devoured and judged—and potentially assaulted—instantly by a […]

7 Insights on Innovation from Top Innovators

The word “innovation” has become one of those words that businesses and organizations use to fluff up their mission statements and half-heartedly motivate their workers to work harder. While all organizations want to be innovative, what does it really mean and how can it be transformed from a company catchphrase to a meaningful action?

Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012

Another week has passed, and if you passed out from the crazy amount of heat this week, here’s what you missed.

SEO, Mr. Rogers, and MTV’s Made: Week in Content for June 22, 2012

Summer is officially here! Here’s a digest of cool news stories to kick off this hot weekend. Let me know what you’re reading, and share your thoughts in the comments.

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