||| Home || Drawing Board

Drawing Board

An Illustrated History of Content (and a Smooth Move in Content Marketing)

February 7, 2011 Drawing Board
smooth move in content marketing

You know you’ve done your job as a marketer when people do your advertising for you. By creating something memorable, entertaining, and worth talking about, you get more mileage out of your initial investment. This is what brands hope for when they make decisions like investing $100,000 per second in the Super Bowl commercials we […]

8 comments Read the full article →

Capital Improvements: Using Initial Caps to Improve Your Designs

February 2, 2011 Drawing Board
initial caps

It’s been said that history is our best teacher. It’s hard to believe that whoever first uttered those words had custom media on the brain. But they might as well have. One of the most effective and time-honored tools in a designer’s repertoire is the drop or initial cap. First used in ancient, illuminated manuscripts, […]

4 comments Read the full article →

Fall into the Gap? More Like Piling On …

October 15, 2010 Drawing Board
Thumbnail image for Fall into the Gap? More Like Piling On …

Unless you’ve spent the last week under a rock (or in an Old Navy or Banana Republic), you’ve probably heard the backlash over Gap changing their logo to a “new” logo. It was announced. Then it was denounced. A lot. And now it’s a footnote in the history of “how not to handle your brand’s […]

8 comments Read the full article →

The NCAA Tournament of Average Salaries

March 26, 2010 Drawing Board

It’s hard not to stop and pay attention when someone gets it right, and that’s exactly what PayScale did with their Salary Madness effort.

0 comments Read the full article →

Showing Versus Telling in Marketing

January 6, 2010 Drawing Board

There was no shortage of buzz surrounding Google’s announcement of the launch of the Nexus One – an HTC-built smart phone which desperately wants to be lauded as the “iPhone killer.”

0 comments Read the full article →

A Screenshot to Take to the Board Room

December 18, 2009 Drawing Board

Most brands don’t have the luxury of being able to ignore their customers and still be wildly successful, let alone the desire. Which is why it’s a surprise to see some companies still playing the “if we ignore it, maybe it’ll go away” card when it comes to social media. So, to those of you […]

0 comments Read the full article →