Content Strategy

The cornerstone of effective content marketing is developing a rock-solid content strategy.

Here are some posts to help you create yours:

Social Media’s 2013 Status Update

Social media is just a sliver of your business’ marketing strategy. But hey, that sliver is quickly becoming a bigger chunk. Social Media Examiner’s 2013 Social Media Marketing Industry Report discovered just that. The study surveyed over three thousand marketers to find out how they are currently using social media—and what they plan to do […]

10 Mobile Trends for 2013 (That Brands Need to Embrace)

A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. With more than a billion smartphones in consumers’ pockets—and more than a billion people now connected 24/7—it’s more important than ever for marketers to adapt their strategy to mobile trends. The Internet […]

3 Ways to Engage with Today’s Empowered Consumer

They say knowledge is power. If this is now the case, then consumers today are armed to the teeth with more of both in an increasingly competitive and dynamic marketing arena. First, let’s take a look at this ever-changing landscape: In 1970, consumers were exposed to an average of 500 ads per day. Today, this […]

4 SEO Reasons Why You Need to Stop Ignoring Google+

In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. However, it might be time to reconsider such hasty judgments. Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. Personally, I was never very familiar with what is now the world’s […]

Content Marketers: We Can Get Used to Something So Right

“If something goes wrong, I’m the first to admit it. … If something goes right, well it’s likely to lose me. It’s apt to confuse me. It’s such an unusual sight.” Paul Simon wrote that. It makes me think of content marketing these days. Last week I had a chance to view the just-completed 2013 […]

3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid

This ain’t your grandfather’s media landscape. As people turn a blind eye to banners and display a preference for useful information over useless marketing drivel, it’s probably safe to say that content marketing isn’t a trend, it’s a way of life. At least for marketers who want said life as marketers to continue. So, what’s […]

The Silver Linings (Magazine) Playbook

Co-written by: Scott Bolgiano and Melissa Miller There has never been a better time to be in the magazine media business. Such was the hype at the Swipe 2.0 Conference, “The Magazine Media Playbook for Digital Success” recently presented in New York by MPA, the Association of Magazine Media. But with newsstand sales in decline […]

8 Ah-Ha Moments from SXSW 2013

Co-written by Jeff Ficker and Angie Thompson Share, care and wear. This year’s SXSW Interactive Festival reflected the current mobile and social revolution—and previewed the coming wave of “wearables.” We were there, and here are our eight “Oh, wow!” takeaways. 1. Content marketing is bringing back Mad Men creativity to advertising When was the last […]

As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House

The shifting tides of the digital revolution are causing tsunamis in traditional media. Discussions around paid vs. non-paid writers sparked fierce debate among media professionals and now the Washington Post’s decision to charge readers for access to its website has reignited the discussion around a choice many traditional media outlets are weighing: To paywall or […]

The Venn Diagram of Strategic Content

The branded content bandwagon is running short on elbow room. As more and more marketers realize that smart content can outperform advertising (and that the best ads actually are content in disguise), brands are creating and distributing branded content at increasing rates. This should be a welcome sea change, right? People are filtering out ad […]

Want to Influence Bloggers? Stop Begging and Start Blogging

Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Recent findings contained in Technorati Media’s 2013 Digital Influence Report shed some insight into how the seemingly magical world of digital influence works. Some of the results may sound surprisingly old-school:

Passion Project: What The Verge and Joshua Toplosky Taught Me About Content Success

I do not know Joshua Topolsky. But I feel like I should—know him, that is. Thanks to the Internet, I end up feeling that way about a lot of people I’ll probably never meet. Take Josh (Do his friends call him that?), for example. I know that he is or was a drummer in a band […]

The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas

Unless you’re living under a rock (or in an apartment without an internet connection, which sounds a lot worse) you’ve undoubtedly noticed the increasingly loud chorus of brand marketers, bloggers, and media pundits singing the praises of content marketing. And if you haven’t, then just take a quick look at this Google Trends chart showing […]

3 Social Media Lessons Your Association Can Learn from APHA

For many association communication departments, the annual conference once meant hosting press conferences, scheduling interviews with reporters and producing daily convention newspapers. But associations who are holding tight to these traditional ways and not experimenting with social media may see their meetings slink into “dulls-ville.” So how do you create a buzz around your event, […]

Fashion and Beauty Publications Strike a Pose with Advertising Sales

Co-written by Megan Manning & Kara Batt We just got our hands on MRI’s 2012 magazine sales numbers, and while the data initially read as a bunch of numbers on a spreadsheet, a closer look gave us insight into the advertising industry. Even though access to print and digital magazine content was easier than ever […]

Why Collecting Content Isn’t Enough: Careful Packaging Is Everything

I was sitting at home this morning, drinking a chocolate and peanut butter smoothie (Is there a more superior combination of flavors than chocolate and peanut butter?) when an email from a colleague popped up in my inbox. I hesitated to read it at first. I was still in my boxers and about twenty minutes […]

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