Content to Change

content-to-change-300 Content to Change is a collection of interviews with the custom content industry’s best and brightest.

Interviews are conducted and written by TMG Managing Editor Corey Murray.

[Photo illustration by Glenn Pierce]

12 Video Concepts to Stoke the Flames of Creativity

Homo sapiens have always been suckers for good narrative. And it isn’t news that modern life has become increasingly visually oriented. If a picture is worth a thousand words than each second of video is good for 30,000 (1 second of video is comprised of 30 individual frames … yay, math!). And video’s sensory encompassing […]

If It Ain’t Broke: Why Changing a Logo Is a Bigger Deal Than You Might Think

With the new innovations in modern technology and social networking, it’s a no-brainer for brands to adapt and change with regards to their advertising and outreach efforts. So, changing with the times is good, right? What about when it concerns a company’s name or logo?

Content Design for the Digital Reader

terry pittman, content marketing executive

I was sitting on the bus on the way to work a few mornings ago when a thought suddenly struck me: “Where’s all the trash?” Washington, D.C., where I live, is a city known for its appetite for reading. On any given morning, the downtown line is a gray hue of policy wonks, academics, financiers […]

The Truth About Branding (And Nothing But The Truth)

AMC’s hit television drama Mad Men is famous for its depiction of the hard-drinking, hard-working Madison Avenue ad man—the Don Drapers and Roger Sterlings of the world who churned out corporate slogans over pre-noon cocktails and pulls on their Lucky Strikes. The daughter of an ad man who grew up in the late sixties and […]

Why Content Matters

Lori Rosen is executive director of the Custom Content Council (CCC), a membership organization representing nearly 90 publishers of custom print and online media. Rosen and several members of her organization are fresh from the CCC’s annual meeting in Charleston, S.C., where new research showed that 81 percent of chief marketing officers said they planned […]