Measurement and Analysis

Regular measurement and analysis of your content marketing performance will help you glean insight from activity and inform future decision-making.

Here are some posts to help guide you:

What If We Treated Every Page Like Our Homepage?

I get it. You’re not going to stop obsessing over your homepage. And you shouldn’t. Sure, only a percentage of your overall site traffic probably views your homepage in reality, but it doesn’t matter. It means too much. It’s symbolic. It’s political. It’s your brand. It’s the first thing people see when they check out […]

101 Social Media Stats

Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration. Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize, and “case studies” that illustrate someone else’s success story which you believe – for a […]

Magazine Apps: A History (So Far)

It’s been six months (OK, nearly seven) since the nerd world collectively paused and Mr. Jobs stood on his stage to debut that nifty little tablet thingy called the iPad (the what?! I remember thinking). Since then, sales estimates have ranged from 6 to 8 million, and we’re teetering on the brink of what is […]

Relativity and the Best Time to Send Email

It’s a question that gets asked more often than “do you want fries with that?” Unfortunately, the answer to “what is the best time to send email?” is not a simple one. In fact, the answer is a lot more complicated than it sounds, because it’s different for every person on every list:

Fall into the Gap? More Like Piling On …

Unless you’ve spent the last week under a rock (or in an Old Navy or Banana Republic), you’ve probably heard the backlash over Gap changing their logo to a “new” logo. It was announced. Then it was denounced. A lot. And now it’s a footnote in the history of “how not to handle your brand’s […]

Is Your Website Leaking Visitors?

Your website probably has a leak in it. Despite your best efforts to make a watertight design that funnels visitors through your content pages to conversion, there’s a place where visitors are finding their way out. There may be a steady drip of lost traffic leaking through any page that resolves in a 404 Page […]

Why Your Homepage May Matter Less Than You Think

Think of the last time you worked on a website redesign. Excitement was in the air. Brains were storming and being picked. And there was a lot of talk about what should be included on the homepage. But was it too much talk?

The Numbers Don’t Lie…Usually

Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do […]

20 Truths About Magazines

The Magazine Publishers of America opened last week’s Magazine Innovation Summit with a video showcasing fun facts about magazines and their ROI. “Twenty Tweetable Truths About Magazines” includes facts such as: 92% of U.S. Adults read magazines, and consumers spend more than $86 million each week on single-copy magazines. Check it out …

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