Measurement and Analysis

Regular measurement and analysis of your content marketing performance will help you glean insight from activity and inform future decision-making.

Here are some posts to help guide you:

20 Content Marketing Resources I’m Thankful for This Thanksgiving

What are you thankful for this year? It’s the age-old table talk you always hear at Thanksgiving, at least in my family. Like many people, I am thankful for my family and friends and, yes, my job. And with my job there are some resources that make my life a heck of a lot easier.

Is the 2012 Election a Social Media Popularity Contest? [Infographic]

Do you want to see into the future? You might be able to just by pulling up the Twitter app on your smartphone. Sites like Twitter, Facebook and Google have reached critical mass in the United States, allowing the Average Joe to track trends that can potentially predict events in the future. Google, for example, […]

10 Stats That Prove the Value of SEO

Search engines are a massive opportunity for growing traffic to your site or blog. Taking advantage of this is as easy as saying S-E-O. As corny as that may have sounded, optimizing your blog posts or pages on your site for search engines can have enormous benefits for the visibility of your company. If your […]

5 Things You Probably Didn’t Know About Google Analytics

I’d like to think I’m pretty web savvy. I know my fair share of HTML code, and have a lot of experience measuring the performance of websites. But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going […]

The Making of a Brandbassador: Why People Recommend Brands

There’s no shortage of mockery of the feel-good moment in social media. Those outside of the know consider it to be the only demonstrative ROI social media brings. While that’s not true (and is the subject of an entirely different debate altogether), there’s something to be said for going after those feel-good moments. Why? Because […]

Things I Learned from Analyzing My Last 1,000 Tweets

There’s not a gardener worth his potting soil that would plant seeds only to abandon them forever. But, in social media, we often leave a trail of activity that we never check up on again. And in the process, we lose a ton of potential insight. With this in mind, I took a look at […]

5 Powerful Stats That Make Content Marketing Worth Drooling Over

Unless you’ve spent the past decade or so in a pillory, you’ve probably heard that content is king. The adage is most certainly played out, but the fact is that content still reigns supreme when it comes to organizations building relationships with people. And research conducted by the Custom Content Council with Roper Affairs only […]

Are You a Real Expert or Do You Just Play One on the Internet?

There’s a lot of advice being given out these days. People are publishing pointers, tips, and suggestions on every topic under the sun. But how valid are the viewpoints expressed therein? Is the everyman author as credible as we seem to be giving him credit for? Data suggests that what our “friends” are saying online […]

The Only 5 Content Marketing Metrics that Matter

“What gets measured gets done.” This adage steers every hand writing a to-do list in every profession. In other words, we prioritize our daily lives based on what we’ll ultimately be measured on by our boss, our client, or ourselves. But what if what we’re being measured on is unclear, misguided, or just plain worthless?

7 Things Good Marketers Have in Common

It takes more than a snarky attitude and knowledge of hashtags to be successful in social media. Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science. But which personality traits separate the wheat from the chaff when it comes to social media marketers? The same traits […]

Getting Tested: What to Test in Email Marketing

Every day, people from all over the world participate in risky behavior. We all know the dangers, we’re aware of what can happen, but we still don’t put an emphasis on getting tested before we engage in what is a daily activity for many. Of course, I’m talking about sending emails.

4 Lessons from Matt Drudge on Serving Your Audience

Quick: what’s black and white, ignores SEO, scoffs at design best practices and is one of the most wildly successful websites in history? If you guessed Craigslist.org you earn partial credit (only because their SEO is formidable). If you guessed DrudgeReport.com, congratulations, you go the lightning round. A recent article by David Carr on NYTimes.com […]

The Influential Power of Uncertainty

Nobody can possibly know everything. And we tend to look through a thick lens of skepticism to anyone who claims they do (here’s looking at you, gurus, ninjas, and self-proclaimed experts). It may be that we’re cynical toward braggarts and wary of for-profit prophets with an agenda hidden behind their proclamation of knowledge, but it […]

Social Media Friends … with Benefits

Marketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.” Tangible ones, even. According to survey results released by Social Media Examiner, marketers have reported […]

10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While

Infographics have come a long way since their early cave-drawing roots. Pictures, as they say, are worth a thousand words. And looking at an image is infinitely less taxing than reading its text equivalent, which is why the format has surged in popularity in recent years as smart organizations tap into the viral potential and […]

5 Things Brands Want from Facebook Fans Besides Money

ROI doesn’t always come in the form of cold, hard cash. Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. At least not directly.

101 Online Video Stats to Make Your Eyes Glaze Over

There’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Watching video online is becoming the […]

What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t

what the best content marketing blogs do that you probably don't

If you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do? Write 2.4 posts per day with an average word count of 1,278 every day for the next 6.7 years. Think you have the stamina?

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