Content Management

Collecting, curating, cultivating, and organizing your content on an ongoing basis is the difference between successful and stale content marketing.

Here are some posts to help you manage content:

Say Goodbye to Google Reader: 4 Alternatives to Keep You Organized

Yes, the rumors are true. Starting July 1, 2013, Google will shut down its reader service, giving us dedicated users around three months to find an alternative. Many of you might be saying to yourselves, “But I use Google Reader every day. Why would Google do such a thing?” According to Google, usage for the […]

Tools of the Trade: 9 Hacks for Web Journalists

Now and then we need to stop cutting wood and sharpen the saw. This little story explains exactly what I mean: A man sees a woodcutter furiously trying to cut down a tree with an obviously dull saw. So he asks “Hey, why don’t you stop for a minute and sharpen your saw? Your work […]

Q-and-A with Kim Caviness: How to Redesign a Magazine

We just celebrated the big 3-1 here at TMG. Since Day One, we’ve been helping our clients dream up, build, and share their custom magazines, a business that has evolved to now include digital media and video. Everything about content is changing fast, and we’ve been keeping pace. Most recently, we worked with our client […]

7 Easy Steps to Increase Website Engagement

Suppose you visited a website named Girl with a Pearl Earring, thinking it was for the book or movie and found a blog about a girl and her jewelry. How long would you stay? Your answer would probably be, “Hmmm, not very long.” And because of this, the site would have a high bounce rate […]

A Simple Formula for Social Media Engagement

People intuitively understand the elements of what works in social media. The problem is not that we see Facebook, for example, as an impossible-to-navigate vortex of confusion similar to a spaceship cockpit where we don’t know what any of the buttons do. No, we know what the buttons do. And we press them a lot. […]

15 Twitter Hashtags For Content Junkies

If you’re on Twitter, you’ve likely found yourself more than once pondering about what hashtag to use for a tweet. Or perhaps you don’t know the best way to connect with people who share your interests (not including Justin Bieber). Or maybe you’re a Twitter lurker, and you just want a more efficient way to […]

8 Flaws That Make Your Site Virtually Un-dateable

First dates can be awkward. They make you question a lot of things. How do I look? Will they like me? What should I say? As the saying goes, “You never get a second chance to make a first impression.” Like a first date, you may think that the first visit to your website went […]

6 Unbreakable Rules of Video (OK, So You Can Bend Them a Little)

Trying to plan a video can be daunting. There are many questions to answer, many details to understand. And on top of that, your video is competing with the overwhelming amount of information (including other videos) that’s out there, vying for your audience’s attention. After all, more than one hour of video is uploaded to […]

FLOTUS, Cat Videos, .brands:
Week in Content for June 16, 2012

Thumbnail image for FLOTUS, Cat Videos, .brands: <br class=

Week in Content for June 16, 2012″/>

Boy, this week flew by! Here are some stories you might have missed or some that you wanted to spend more time with.

Twitterbirds, Hackers, and Jimmy Fallon: Week in Content for June 8, 2012

Here’s what we’re talking about at TMG. Share your take in the comments.

Making Magazines More “Pinteresting”: An Interview with Digimarc EVP

Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last, and just why pinning recipes and dream outfits is so addicting. While marketers and social media experts are finding new ways to bring their brand to Pinterest, Digimarc decided to go one step further, and develop […]

Why Machines Make Terrible Social Media Managers

Technology allows us to be more efficient and effective when it comes to managing our digital presence. It enables us to schedule social media updates throughout the day without having to drop everything every 15 or 20 minutes and fire off a witty remark or share a link. And technology affords us the opportunity to […]

5 Questions About Image SEO Answered

A picture may be worth a thousand words, but that doesn’t necessarily help your search engine rankings. Here are 5 questions and answers to help you get the most out of each image on your website.

How I Built a Digital Ghost Town

One of the most satisfying experiences is having a website take off in popularity. People are linking to you and sharing your stuff, responding to your emails, spending time and leaving comments, and in some cases opening their wallets. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. I’ve been lucky […]

Google Wants to Know Who Wrote Your Post: Here’s Why (and How) You Should Tell Them

“There are three difficulties in authorship: to write anything worth publishing — to find honest men to publish it — and to get sensible men to read it.” – Charles Caleb Cotton A little old school, I know, but you get the idea. If you write content on the web, you want to make sure […]

The Maturation of Social Content: An Interview with Shashi Bellamkonda

The biggest tech gathering of the year, South By Southwest, introduced, shared and tested new ideas earlier this month. That’s where companies try to make a big splash and gain staying power. But, not all the ideas can survive and most of them fade into obscurity. I reached out to Shashi Bellamkonda, senior director of […]

What Do We Want? Your Website to Load! When Do We Want it? Now!

If it took a website as long to load as it takes you to finish reading this sentence, you’d probably have abandoned it by now. And if you’re still here: congratulations, you’re in the patient minority. We all knew that page load speed was a huge factor on the web (See: humans and their lack […]

So, You Want to be a Web Editor? Know These 11 Things

Running a digital presence isn’t for the faint of heart. But it seems like everyone and their brother’s brand is dipping their toes into the content hustling game. Competition for audience share is heating up in every niche and only the strong will survive. Before you throw your hat into the ring, here are 11 […]

← Previous Entries