Content Distribution

Getting your content in front of the right people is paramount to your success in content marketing.

Here are some posts to help you understand how to distribute your content in the best way possible:

Kenny Powers, K-Swiss, and the Ramifications of Viral Success

By now, you’ve probably seen the radical campaign from K-Swiss where Kenny Powers (a fictional character played by Danny McBride) takes over as CEO (ahem, mother***king CEO) of the company and reinvents their image via profanity-laced one-liners and no shortage of comic gold. (If you haven’t, scroll down for the video. Make sure you’re wearing […]

3 Ways Less Content Means More to Your Audience

I made a surprising observation on my last trip to the grocery store. For certain brands, it cost less to buy a 2-liter bottle of soda than a smaller, single serving of the same cocktail of carbonated water and high fructose corn syrup. Spring water? Contain your astonishment: it also comes cheaper in large size. […]

19 Boring But Effective Email Deliverability Best Practices

With email messaging, you’re essentially pleasing two audiences: your human subscribers and sensitive spam filters. Incorporating cutting-edge best practices into your approach can help satisfy both and allow you to focus on what really matters: engaging your email audience. Spam filters “rank” email by a number of criteria – if the email fails to abide […]

Free Your Content, and the Rest Will Follow

A social media presence is a good start, but a presence alone is a lot like having a storefront on a quiet street and waiting for people to come in your door. Sure, they may find out about you eventually – if you’ve invested in advertising, have great word of mouth, dominate search engine rankings, […]

Getting Tested: What to Test in Email Marketing

Every day, people from all over the world participate in risky behavior. We all know the dangers, we’re aware of what can happen, but we still don’t put an emphasis on getting tested before we engage in what is a daily activity for many. Of course, I’m talking about sending emails.

The Difference Between a Crowd and an Audience

In a former life, I was the lead singer of a band. Believe it or not, I used to get on stage, play guitar and sing, and not everyone booed. We had a demo CD, T-shirts, and a handful of people who would show up to our gigs who weren’t blood-related.

Nudity, Pregnancy, and the Power of Magazines

In the celebrity world, there are three life events that absolutely warrant a magazine cover and spread: Babies (both pregnancy and newborn shots), coming out of the closet and losing a significant amount of weight. Though some digital devotees have dismissed the print medium in today’s laptop/mobile/iPad age, the truth is that this tradition still […]

Why I’m Deleting Your Press Release

Get a group of people from Match.com together and ask them: Ever gone on a bad date? Now get a group of editors together and ask them: Ever cringed at a press release? Chances are, (un)scientifically speaking, every single person answered with a resounding “YES” followed by their painful stories. That’s because mismatches and awkward […]

3 Tips for Better Engagement on Facebook

It’s hard enough getting someone to flirt with you on Facebook. But getting engaged? Almost out of the question, especially if you step out of this corny metaphor and into the real-world challenge faced by most organizations: getting more engagement out of people on Facebook. Thankfully, the people over at BuddyMedia did some statistical analysis […]

10 Rules for Real Life Social Networking

You probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She was the one in the cowboy hat with the crowd of people around her. She’s been called a networking demon, and it’s true. As a PR specialist at Buffalo Communications, a golf-lifestyle PR […]

How to Avoid Trolls, Landmines, and Time-Sucks in Social Media

The social media landscape can be a Labyrinth for even the most seasoned marketing professionals. Unexpected landmines, spiteful trolls, and productivity black holes are commonly spotted – that is if you’ve got the foresight to see them. And if you don’t? Well, you’re not totally out of luck as long as you have access to […]

Content Marketing: Forget About the Glamour, Focus on the Grindstone

A kindergartner came home excited after his first day of school. Talking a mile a minute, he began telling his mom about all the fun things he did: finger painting, arts and crafts, alphabet games. The list went on and on as he breathlessly detailed each moment, the story goes. Bright-eyed and encouraged, his mom […]

How Powerful Brands Make Big Deals Out of the Little Things

What was one of the biggest news stories across the globe just a few days ago? A 16 year old boy getting a haircut. Why is this news? Well, because it wasn’t just any teenage boy, it was Grammy-snubbed, chart-topping, Canadian-born teen pop star Justin Bieber. You know, the one that sang for the President […]

Why SEO Would Matter Even If Search Engines Stopped Running

“Isn’t SEO just the practice of gaming the search engines?” If you’ve ever had to make the case for SEO, this Molotov cocktail of cynicism has likely been lobbed your way. “But good content doesn’t need an SEO strategy.” Right. It doesn’t. And horses don’t need saddles. But things go a heck of a lot […]

6 Steps to a Better Media Kit

So, you did your job as a marketer and you got a nibble: someone wants to learn more about your organization. Maybe your company got some great press and reporters are hounding you for more info. Or maybe a potential advertiser finally admits they are, in fact, interested in advertising with you, and they want […]

Give the Gift of Good Content

Is there a more sparkling, party-filled, cookie-eating, holiday-song-playing month than December? Wrapped up in all that fun is gift giving. Do you want to be the person who gives earrings to a woman without pierced ears, a snowblower to your friend in Hawaii or an evergreen-scented candle to someone who sneezes at the first sight […]

Big Red Things? Priceless Marketing

Last week I was rushing through Union Station’s marble halls to the Metro when I was stopped in my tracks by a very enormous red high-heel shoe (and a peep-toe one, no less). Other people were hovering around also marveling at the monstrosity, which seemed to have absolutely no explanation for its existence.

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