Content Distribution

Getting your content in front of the right people is paramount to your success in content marketing.

Here are some posts to help you understand how to distribute your content in the best way possible:

The Future Perfect: 3 Strategies Digital Magazines Can Employ to Provide Ideal User Experiences

When it comes to the digital versus print debate, can’t we all just get along? Recent innovations in digital magazines are certainly helping the cause. Mequoda Group recently released the results of a survey that reflect changes in how people read magazines. Some of their findings: 23 percent of respondents prefer reading magazines on their […]

Email Marketing: 5 Tips for Using Symbols in Subject Lines

As one of my many duties here at TMG, I put together the Engage Newsletter that hits your inbox at the end of every month. And if it doesn’t you should sign up. Okay, two second pitch is over. About two months ago, I got some inspiration for an A/B email test from my boss…in […]

Tweet This at Lunchtime Wednesday Using Numbers and at Least 1 #Hashtag

What does the perfect B2B tweet look like? According to the data presented in this infographic, it doesn’t look that different than the headline of this post. But before I share the data, I want to share this grain of salt: There is no perfect Tweet just like there is no perfect email subject line […]

15 Twitter Hashtags For Content Junkies

If you’re on Twitter, you’ve likely found yourself more than once pondering about what hashtag to use for a tweet. Or perhaps you don’t know the best way to connect with people who share your interests (not including Justin Bieber). Or maybe you’re a Twitter lurker, and you just want a more efficient way to […]

3 Infographic Styles to Get Your Message Across in 60 Seconds or Less

Have you ever suffered from information overload? Your eyes glaze over and then you start drooling at your screen until you snap your head back and hope no one saw you. In the age of endless information, becoming overwhelmed with stimuli is a common occurrence for our audiences. So, as content creators, our goal is […]

6 Unbreakable Rules of Video (OK, So You Can Bend Them a Little)

Trying to plan a video can be daunting. There are many questions to answer, many details to understand. And on top of that, your video is competing with the overwhelming amount of information (including other videos) that’s out there, vying for your audience’s attention. After all, more than one hour of video is uploaded to […]

Toddlers 2.0: Children and Technology

Our kindergarten teachers were right all along: naps are great! I used to dislike having to take naps, but now I can’t get enough of them. One of my favorite places to nap is on the metro. I was napping on the Red line yesterday when I heard it: a whining child. I tried to […]

4 Awesome Mobile Websites to Learn From

In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be […]

Making Magazines More “Pinteresting”: An Interview with Digimarc EVP

Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last, and just why pinning recipes and dream outfits is so addicting. While marketers and social media experts are finding new ways to bring their brand to Pinterest, Digimarc decided to go one step further, and develop […]

Can Someone Shed Some Ambient Light on the Photo Sharing Phenomenon?

What’s the big deal about photo sharing on the web right now? Recently, there has been a surge of photography apps, social networks and websites that are not designed for working pros, but rather the average Joe. Since when did everyone become a photographer? And since when did everyone love viewing, absorbing, experiencing, “liking” and […]

Is it Too Late to Call it Pinsanity?

About a month ago, I was introduced to Pinterest.com, the smorgasbord site that allows users to “pin” their favorite images. The typical post (or “pin”) ranges from Martha Stewart-esque recipes, to witty quotes, to pictures of fuzzy animals dressed up in mini outfits, sitting in baskets atop clouds raining sparkles. Okay, maybe the last example […]

How to Set the Table for Word of Mouth Marketing

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If I play my cards right you’ll tell your friends about this post. In social media, the content you determine share-worthy is given your virtual seal of approval, making your friends more likely to read it and subsequently share it themselves. This word of mouth can be a powerful way to have your fans, followers, […]

Keep Your Audience on Its Tweet: 4 Keys to Building a Strong Social Following

If the presidential election—coming to a polling place near you in November—is the nation’s foremost popularity contest (more than 65 million Americans voted for President Barack Obama in 2008) the ongoing battle for followers on Twitter, from a purely competitive standpoint, isn’t far behind. It has been reported that Twitter has more than 175 million […]

While Your Audience Checks In, Are You Checking Out?

are you checking out while your audience checks in?

I have a strange relationship with Foursquare; I use it compulsively, though the reasons why I do that are unclear. I check in at restaurants, movie theatres, shopping malls, and even at the veterinarian. I hadn’t realized how obsessed with the social check-in service I had become, until the day that I pulled out my […]

The Do’s, Don’ts, and I-Can’t-Believe-They-Did-Thats of QR Codes

Maybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever. Apparently, the point is to get free advertising through Google Maps. In other words, if someone is viewing your building on Google Maps using the Earth View, they’ll see your QR code and scan it. The logic behind it […]

QR Codes: Misunderstood? Or Are We Missing the Point?

Until recently, I didn’t have a smartphone, so I never paid much attention to QR codes since I wasn’t able to scan them anyway. But now I’ve finally joined the ranks of 72.5 million (and growing) smartphone owners in the U.S. and I downloaded a free QR code scanner from the App store so I could try […]

7 Tips for Developing Your Webinar Strategy

As a content marketing strategy, webinars can be highly effective – positioning your organization as a thought leader or the go-to resource of valuable information. According to a recent B2B content marketing survey, nine out of ten B2B marketers are using content marketing, and of the ten content marketing tactics rated for effectiveness, webinars rated […]

Give Me One Reason to Share It and I’ll Spread Your Post Around

There are a lot of blips on our daily radars. We check our Twitter stream. We drop in on Google+. We comb through our RSS feeds. And for the most part, we ignore most of the content we see. Why? Because we’ve read it before. Because it sounds too familiar. Because it’s obvious. Because it’s […]

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