Content Creation

Content helps you tell your organization’s story and connect with your audience in a powerful way.

Here are some posts to help you create custom content for your organization:

A Visual Definition of Infographics

With infographics, seeing is believing, and this smart infographic does a better job articulating the essence of a quality infographic than I could with 1,000 words in this post. by karynlurie.

4 Steps to Great Magazine Cover Design

The premise of a magazine cover is to disclose a precise or sometimes vague message on what will be found on the inside. The hope is you will pick up the magazine either from the newsstand, off your desk or from your mail and begin to enrich yourself with the promised content. Pretty straight forward, […]

3 Smart Content Ideas I Wish I Thought of for the Fourth of July

While many websites are taking a holiday from publishing on the Fourth of July, some hard-working (and smartly opportunistic) sites are cashing in on the patriotic theme with star-spangled content. These clever ideas are playing off a national event by creating casual content that might catch reader attention in between firework-induced oohs and ahhs. It […]

3 Infographic Styles to Get Your Message Across in 60 Seconds or Less

Have you ever suffered from information overload? Your eyes glaze over and then you start drooling at your screen until you snap your head back and hope no one saw you. In the age of endless information, becoming overwhelmed with stimuli is a common occurrence for our audiences. So, as content creators, our goal is […]

6 Unbreakable Rules of Video (OK, So You Can Bend Them a Little)

Trying to plan a video can be daunting. There are many questions to answer, many details to understand. And on top of that, your video is competing with the overwhelming amount of information (including other videos) that’s out there, vying for your audience’s attention. After all, more than one hour of video is uploaded to […]

7 Tips for Creating Amazing Videos

As a marketer, I have an appreciation for videos as a key content marketing tool. When I watch a video that makes me laugh or cry or think, a video that stays with me long after I’ve seen it, I am in awe of the pure genius that went into making it. So, I was […]

Checklist: 5 Questions to Ask Before Pressing Publish

Everyone thinks his or her blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. And that’s good, to a point—everyone should be lucky to have that much confidence.

Bieber, Bacon and Booze: The Week in Content for June 1, 2012

Still catching up after the long weekend? Here are some stories that you might have missed.

Making Magazines More “Pinteresting”: An Interview with Digimarc EVP

Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last, and just why pinning recipes and dream outfits is so addicting. While marketers and social media experts are finding new ways to bring their brand to Pinterest, Digimarc decided to go one step further, and develop […]

Long Questions and Short Answers: A Q&A with Award-Winning Art Director Brian Rees

My experience with graphic design is limited to oohing, ahhing, and the occasional “holy [expletive deleted], that’s good!” Understanding the science behind the art has never been my forte, but has always been a topic I’ve been fascinated with. So, instead of just continuing to stare at great work with a glazed look of appreciation, […]

Can Someone Shed Some Ambient Light on the Photo Sharing Phenomenon?

What’s the big deal about photo sharing on the web right now? Recently, there has been a surge of photography apps, social networks and websites that are not designed for working pros, but rather the average Joe. Since when did everyone become a photographer? And since when did everyone love viewing, absorbing, experiencing, “liking” and […]

Live from the Cube! How to Cover Any Event Right from Your Cubicle

Conferences and industry events are always a thrill. You get to travel, schmooze and booze with peers and colleagues for a few days and you’re usually put up in a pretty swanky hotel for the occasion. So when my editorial director, Vanessa Roberts, told me that she would be the only one from our team […]

5 Things Your College English Prof Never Told You About Media

If anyone ever tells you stringing beautiful sentences together is easy, he’s a big, fat liar—and probably a lout and a poser. So don’t listen to him. I do, however, have friends in the writing community who bemoan the ease with which new-media “pros” have taken over the airwaves. They make writing look and sound […]

Why Great Writing Serves the Reader, Not the Ego

In college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud. This was my school’s Writing Center, and I worked there regularly—helping classmates with the often-arduous process of getting words from the head to the pen. As an English major at my little liberal arts college, […]

Why Gawker is Writing Better Headlines Than the Rest of the Web

press this button: why gawker writes the best headlines on the web

It’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on the interior of a bathroom stall, it’s a moth-to-fire, trancelike pull. You could say it’s because they have the best content on the web (but […]

7 Lessons in Magazine iPad App Design: A Master Class with Creative Director Robert Newman

I fully intended to finish this post about creative guru Robert Newman’s digital design dharma last month. But an app conspired, my first (we just launched WebMD the Magazine iPad app in the App Store. Whew.). Before we started, I consulted the master. Reader’s Digest creative director Newman—former creative director of Real Simple and design […]

Content Dilution

A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. Over the years, he’d perfected his clam chowder recipe – focusing on finding the best ingredients and carefully preparing each bowl by hand […]

The New Online Video Landscape (and How to Take Advantage of it)

The online video landscape has changed about as quickly as people used to change channels before the days of DVR. Here are several ways things have changed in the world of online video.

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