Content Creation

Content helps you tell your organization’s story and connect with your audience in a powerful way.

Here are some posts to help you create custom content for your organization:

Summer Hits: What B2B Content Marketers Can Learn from the Season’s Biggest Blockbusters

Trips to the beach, sunshine filled walks, and backyard barbecues…just some of the reminders that summer is here. But for those of us who hate the heat, or just need a break between pool sessions, there is one other harbinger of the season: the big budget summer blockbuster. As the days grow longer and the […]

4 Ways Bloggers Can Keep Their Content Fresh

4 Ways Bloggers Can Keep Their Message From Going Stale

There are three commandments I follow when developing content for my professional and personal blogs: Be honest. Be human. Don’t be boring. Even if you religiously subscribe to those tenets, it still can be a struggle to keep your message from going stale. Here are four ways you can keep your content as fresh as […]

You Can’t Keep Good Long Form Journalism Down

Long form journalism is alive and well and prepared for a digital future. Don’t believe me? Read on. Some cynics would have you believe that the evolution of the Internet is killing our attention spans and journalism along with it. Nothing could be further from the truth. In fact, the Web has actually put journalism […]

Minimum Viable Awesome: 6 Ways To Simplify Your Web Writing Workflow

You’re awesome. I can’t see you through this screen, reading this document, but my analytics tell me that you’re more awesome because you clicked on this article. Let’s say you’re a blogger. You read things on the internet. You post about them. And you have a voice all your own. Pretty awesome, right? The problem […]

Here’s a List of 24 Stats That Show the Importance of Content Marketing

Content isn’t just important these days. The bottom line is that content is essential. Spending on content marketing, video marketing, and social media content creation will increase by 15.1% in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there […]

What Jodie Foster at the Golden Globes Taught Me About Content Marketing

So many fishtail dresses (too many, really). Tina and Amy’s schtick (could have been funnier, right?). All those big-headed hunks in tuxes. Yes, we’re talking the 2013 Golden Globes! Bottom line: the right things mostly won this year: Argo, Silver Linings Playbook, Girls, Homeland, and the one I am dying (almost literally, given the subject […]

5 Ways to Be a Better Writer in 2013

Images appeared to rule the online roost in 2012. If you needed more evidence, “GIF” was named 2012’s word of the year by the Oxford American Dictionaries—but don’t let that tomfoolery mislead you. Words are the real currency on the Internet and social media networks. In fact, words have always been the backbone of human […]

52 Error Pages That Will Make You Happy You 404-d

Say you’re perusing your favorite site. You’re clicking around and see a headline that looks particularly interesting. You decide, hey, that seems like a good way to spend 5 minutes of my free time, so you click. Then boom, it’s a broken link. What do you do? (And, no, crying isn’t an option). If the site […]

20 Content Marketing Resources I’m Thankful for This Thanksgiving

What are you thankful for this year? It’s the age-old table talk you always hear at Thanksgiving, at least in my family. Like many people, I am thankful for my family and friends and, yes, my job. And with my job there are some resources that make my life a heck of a lot easier.

Why the Internet Needs an Editor

Does the name Kara Alongi ring a bell? If the answer is no, you’re not spending enough time on the Internet. A few weeks ago, the sixteen-year-old New Jersey girl sent out the following tweet:

Checklist: 7 (More) Questions to Ask Before Hitting Publish

Hopped on the blogging bandwagon yet? If you read my previous post, you know that there are many questions you should ask yourself before you hit that unforgiving “publish” button. Without further ado, here’s the justification for the next batch of those questions.

Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C

How do I put this gently? Your outfit looks … well, it looks a little frumpy. I know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re there – as you should be – to be judged on the quality of the work you do and your depth […]

5 Ways to Create More Content Without Creating More Work

A lot can happen in a minute. Consider this: every minute, 571 new websites are created; YouTube users upload 48 hours of video; Google receives more than 2 million search inquiries; more than 100,000 Tweets are sent; and Tumblr, the online blogging service, publishes 27,778 new posts. Social media and mobile and digital publishing have […]

Q-and-A with Kim Caviness: How to Redesign a Magazine

We just celebrated the big 3-1 here at TMG. Since Day One, we’ve been helping our clients dream up, build, and share their custom magazines, a business that has evolved to now include digital media and video. Everything about content is changing fast, and we’ve been keeping pace. Most recently, we worked with our client […]

12 Video Concepts to Stoke the Flames of Creativity

Homo sapiens have always been suckers for good narrative. And it isn’t news that modern life has become increasingly visually oriented. If a picture is worth a thousand words than each second of video is good for 30,000 (1 second of video is comprised of 30 individual frames … yay, math!). And video’s sensory encompassing […]

150 Things to Keep in Mind While Fueling the Creative Spirit

Working as a creative type can be exhausting, but the payoff can be bliss. The challenge is to get from concept, through process, to completion without losing steam. During these trying times, I’ve found encouragement in the wisdom and advice of those that came before me. Lately I’ve been finding many of these quotes and […]

Don’t Fear Evolution (of the Written Word, At Least)

“ ‘Anonymize’ is not a word.” That’s what a copy editor told me recently as she worked on an article I submitted to her. And she was right; it’s not in the dictionary. But after we discussed the issue, the word did appear in the article. This incident provides a clear example of a problem […]

Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign

It seems as though we have come to the end of the road on our meme-marketing series. We learned, we laughed and we avoided getting Rickrolled along the way. I would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year: AXE’s “Fear No […]

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