Ricky Ribeiro

As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House

The shifting tides of the digital revolution are causing tsunamis in traditional media. Discussions around paid vs. non-paid writers sparked fierce debate among media professionals and now the Washington Post’s decision to charge readers for access to its website has reignited the discussion around a choice many traditional media outlets are weighing: To paywall or […]

Are J-Schools Finally Going Digital?

There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning? How are schools testing the waters in this digital era, when iPads are replacing reporter’s notebooks and pens? There’s merit to these questions, for sure. […]

Live from the Cube! How to Cover Any Event Right from Your Cubicle

Conferences and industry events are always a thrill. You get to travel, schmooze and booze with peers and colleagues for a few days and you’re usually put up in a pretty swanky hotel for the occasion. So when my editorial director, Vanessa Roberts, told me that she would be the only one from our team […]

Nudity, Pregnancy, and the Power of Magazines

In the celebrity world, there are three life events that absolutely warrant a magazine cover and spread: Babies (both pregnancy and newborn shots), coming out of the closet and losing a significant amount of weight. Though some digital devotees have dismissed the print medium in today’s laptop/mobile/iPad age, the truth is that this tradition still […]

Rebecca Black and the Art of Being Bad

It’s official: Bad is the new good. For the moment, anyway. While music tastes and styles have always been subjective, there’s no disputing that the buzz that built overnight around “Friday,” fledgling teen “singer” Rebecca Black’s ode to the weekend, is a sign that you don’t necessarily need to be good at what you do […]

How Powerful Brands Make Big Deals Out of the Little Things

What was one of the biggest news stories across the globe just a few days ago? A 16 year old boy getting a haircut. Why is this news? Well, because it wasn’t just any teenage boy, it was Grammy-snubbed, chart-topping, Canadian-born teen pop star Justin Bieber. You know, the one that sang for the President […]

Want a Viral Video? Just Add Humanity

Despite the Internet’s reputation for being mean-spirited, cruel and heartless, it turns out that most people who surf the web love a fairytale happy ending. How else can you explain the “viral video” phenomenon that was formerly-homeless Ted Williams’ rise to superstardom?

How to Create Unforgettable Content: 4 Tips Inspired by Nicki Minaj

You may or may not have heard the news, but there’s a new face in hip-hop and it wears a pink wig. What? Seemingly out of nowhere came a young woman who quickly built a brand and persona in the world of hip hop and in the process resuscitated the dying image of the female […]