Rebecca Loveridge

9 Minimalist Advertisements That Get Right to the Point

A picture is worth a thousand words. I’m in marketing, and I can’t believe I just typed those ridiculously cliché words. But it’s a golden rule, especially when it comes to advertising campaigns. Here’s another one: Less is more. Minimalist advertising—told through simple but brilliant imagery—more effectively tells a story than any crummy cliché, catchy […]

5 Things I Learned at the FOLIO Show

Earlier this month a group of us traveled from TMG in D.C. to the Marriot Marquis in New York to “join the media revolution” at the FOLIO: Show. The event had tracks on monetization, content, management, and marketing—and great key notes from the likes of Mashable’s Pete Cashmore and Time Inc.’s Fran Hauser. Here are […]

5 Tips for Successful Magazine Covers

You know it when you see it. It might catch your eye and prompt you to flip the pages. It might capture a famous person or an iconic moment and ask all the right questions. And sometimes … it might even make your jaw drop. Could it be the typography, the image, the colors, the […]

10 Rules for Real Life Social Networking

You probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She was the one in the cowboy hat with the crowd of people around her. She’s been called a networking demon, and it’s true. As a PR specialist at Buffalo Communications, a golf-lifestyle PR […]

Don’t Worry, Be Content: 10 Rules for Creating Quality Editorial

No rules, just write, right? Not so fast. Though creating quality editorial is an art, there’s absolutely a science behind it, according to Kim Caviness, VP of content at TMG Custom Media (disclosure: the company behind this blog). Here are her 10 rules for quality editorial:

A Magazine Column as a TV Show? Bravo Premieres The Approval Matrix

New York magazine has always been one of my favorite reads. But I think I truly fell in love with it when, in the big redesign of 2004, Adam Moss created The Approval Matrix—that ultimate back-page department that pinpointed the week’s comings, goings, and gossip on a snark-filled grid of “Despicable,” “Brilliant,” “Highbrow,” and “Lowbrow.” […]

6 Steps to a Better Media Kit

So, you did your job as a marketer and you got a nibble: someone wants to learn more about your organization. Maybe your company got some great press and reporters are hounding you for more info. Or maybe a potential advertiser finally admits they are, in fact, interested in advertising with you, and they want […]

Content, In Style

When you think of Burberry, what comes to mind? Stodgy British trench coats? Hardly. In the last four years, the 150-year-old brand has transformed itself into a digital fashion empire, with CEO Angela Ahrendts as the driving force behind the evolution. The result is a record year for the brand, with total revenue up 21% […]

Magazine Apps: A History (So Far)

It’s been six months (OK, nearly seven) since the nerd world collectively paused and Mr. Jobs stood on his stage to debut that nifty little tablet thingy called the iPad (the what?! I remember thinking). Since then, sales estimates have ranged from 6 to 8 million, and we’re teetering on the brink of what is […]

Big Red Things? Priceless Marketing

Last week I was rushing through Union Station’s marble halls to the Metro when I was stopped in my tracks by a very enormous red high-heel shoe (and a peep-toe one, no less). Other people were hovering around also marveling at the monstrosity, which seemed to have absolutely no explanation for its existence.

“When life gives you volcanoes, make magazines.”

Remember that pesky Icelandic ash cloud? You know, the one that grounded thousands of European flights for weeks? Backpackers and businesspeople were all stuck in a collective volcation, stranded and left to bum couch space and beg for hotel rooms. So what do you do if you suddenly have a few weeks to spare? If […]

Herding Cats, Shepherding Brand Awareness

You don’t even have to be a cat lover to be sucked into this week’s viral video. One hundred untrained housecats were let loose in a British IKEA store (overnight; no customers; and they vacuumed after, don’t worry). The curious creatures explored, climbed, and chased each other around the familiar furniture. With all the right […]

Born to Multitask

Hi, I’m Becca. I’m a Gen-Y, Type-A, multitasking machine. I’m part of a generation that is expected to crank out quality work with frightening efficiency. We shave off the fat between idea inception and execution. We brainstorm in our sleep. We tweet. We write. We design. We produce. We respond to hundreds and hundreds of […]

Oh Magazine, How I Adore Thee

How do you get the leaders of five major magazine companies together in one room? Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media gathered to tout one of the largest print advertising campaigns ever created to promote the vitality of magazines. […]

20 Truths About Magazines

The Magazine Publishers of America opened last week’s Magazine Innovation Summit with a video showcasing fun facts about magazines and their ROI. “Twenty Tweetable Truths About Magazines” includes facts such as: 92% of U.S. Adults read magazines, and consumers spend more than $86 million each week on single-copy magazines. Check it out …