Jackie Roy

10 Mobile Trends for 2013 (That Brands Need to Embrace)

A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. With more than a billion smartphones in consumers’ pockets—and more than a billion people now connected 24/7—it’s more important than ever for marketers to adapt their strategy to mobile trends. The Internet […]

Say Goodbye to Google Reader: 4 Alternatives to Keep You Organized

Yes, the rumors are true. Starting July 1, 2013, Google will shut down its reader service, giving us dedicated users around three months to find an alternative. Many of you might be saying to yourselves, “But I use Google Reader every day. Why would Google do such a thing?” According to Google, usage for the […]

3 Old Tricks for the New SEO

When it comes to the world of SEO, there’s only one constant: change. A lot of the major ones have already happened with Google’s new algorithm in 2011 and again in 2012, but it appears that there are Panda updates a few times every year. So although the last refresh may not have affected you, […]

Here’s a List of 24 Stats That Show the Importance of Content Marketing

Content isn’t just important these days. The bottom line is that content is essential. Spending on content marketing, video marketing, and social media content creation will increase by 15.1% in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there […]

52 Error Pages That Will Make You Happy You 404-d

Say you’re perusing your favorite site. You’re clicking around and see a headline that looks particularly interesting. You decide, hey, that seems like a good way to spend 5 minutes of my free time, so you click. Then boom, it’s a broken link. What do you do? (And, no, crying isn’t an option). If the site […]

20 Content Marketing Resources I’m Thankful for This Thanksgiving

What are you thankful for this year? It’s the age-old table talk you always hear at Thanksgiving, at least in my family. Like many people, I am thankful for my family and friends and, yes, my job. And with my job there are some resources that make my life a heck of a lot easier.

Email Marketing: 5 Tips for Using Symbols in Subject Lines

As one of my many duties here at TMG, I put together the Engage Newsletter that hits your inbox at the end of every month. And if it doesn’t you should sign up. Okay, two second pitch is over. About two months ago, I got some inspiration for an A/B email test from my boss…in […]

50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy

If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” Some attending met friends after 7 […]

10 Stats That Prove the Value of SEO

Search engines are a massive opportunity for growing traffic to your site or blog. Taking advantage of this is as easy as saying S-E-O. As corny as that may have sounded, optimizing your blog posts or pages on your site for search engines can have enormous benefits for the visibility of your company. If your […]

7 Easy Steps to Increase Website Engagement

Suppose you visited a website named Girl with a Pearl Earring, thinking it was for the book or movie and found a blog about a girl and her jewelry. How long would you stay? Your answer would probably be, “Hmmm, not very long.” And because of this, the site would have a high bounce rate […]

15 Twitter Hashtags For Content Junkies

If you’re on Twitter, you’ve likely found yourself more than once pondering about what hashtag to use for a tweet. Or perhaps you don’t know the best way to connect with people who share your interests (not including Justin Bieber). Or maybe you’re a Twitter lurker, and you just want a more efficient way to […]

3 Quick SEO Tips to Improve Your Site’s Relationship with Google

3 Components to Add to Your SEO Strategy

SEO: we’ve all heard the acronym a million times by now, but many people still don’t realize the power those three letters can hold for the health of a website. SEO – aka search engine optimization – can make the content of your site more relevant, more attractive, and more easily understood by search engines […]

Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012

Another week has passed, and if you passed out from the crazy amount of heat this week, here’s what you missed.

30 Tweets Worth Reading, Retweeting, and Maybe Even Printing Out From #AMP12

The great thing about Twitter is that for live events you can get in on the action without really being there. For example, Association Media and Publishing is having it’s annual meeting, which is kind of a big deal for those in the association media space. And while I wasn’t able to attend myself, I […]

5 Things You Probably Didn’t Know About Google Analytics

I’d like to think I’m pretty web savvy. I know my fair share of HTML code, and have a lot of experience measuring the performance of websites. But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going […]

How to Set the Table for Word of Mouth Marketing

http://engage.tmgcustommedia.com/wp-content/uploads/2012/02/WOM.jpg

If I play my cards right you’ll tell your friends about this post. In social media, the content you determine share-worthy is given your virtual seal of approval, making your friends more likely to read it and subsequently share it themselves. This word of mouth can be a powerful way to have your fans, followers, […]

How Crowdsourcing Can Revolutionize Your Approach to Content

A few months ago an international team of gamers solved a complex problem that had scientists baffled for years. For a decade industry experts from around the globe had been unable to figure out how a protein-cutting enzyme from an AIDS-like virus found in rhesus monkeys folds. In a final attempt to solve the riddle, […]

← Previous Entries