David Murray

Why Content Marketing Is Good—For Me and You and Everybody Else

Why Content Marketing Is Good—For Me and You and Everybody Else

Recently I was teasing a colleague who is making a bundle teaching a workshop on “storytelling” to a group of communication professionals, who presumably already know how to tell stories. Jocularly, he replied that the real sharpers these days are the self-styled “social media experts.” “Notice,” he added, “how I tiptoe around your newfound enthusiasm […]

Sentences Uttered at the Content Marketing Conference that I Can’t Unhear. (But I’ll Try.)

Sentences Uttered at the Content Marketing Conference that I Can’t Unhear.

Earlier this month I attended the Custom Content Council conference in Chicago. It was my first CCC show, and I got a lot out of it. Some of it, I wish I hadn’t gotten. In among all the gleaming case studies, between the commonsense tips and around the novel ideas were some utterances so obviously […]

Content Marketers: We Can Get Used to Something So Right

Content Marketers: We Can Get Used to Something So Right

“If something goes wrong, I’m the first to admit it. … If something goes right, well it’s likely to lose me. It’s apt to confuse me. It’s such an unusual sight.” Paul Simon wrote that. It makes me think of content marketing these days. Last week I had a chance to view the just-completed 2013 […]