Chloe Thompson

Checklist: 7 (More) Questions to Ask Before Hitting Publish

Point of no return

Hopped on the blogging bandwagon yet? If you read my previous post, you know that there are many questions you should ask yourself before you hit that unforgiving “publish” button. Without further ado, here’s the justification for the next batch of those questions.

Checklist: 5 Questions to Ask Before Pressing Publish

Peacock

Everyone thinks his or her blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. And that’s good, to a point—everyone should be lucky to have that much confidence.

Making Magazines More “Pinteresting”: An Interview with Digimarc EVP

Kitchen of the Month

Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last, and just why pinning recipes and dream outfits is so addicting. While marketers and social media experts are finding new ways to bring their brand to Pinterest, Digimarc decided to go one step further, and develop […]

What Happens When Journalists Become Marketers?

journalism, marketing, and truth in a neon sign

As journalists, writers and editors, we’re told every day to “think outside the box” and nurture our creative drive. We think of brilliant covers, witty headlines and turn useless jargon into poetic prose. But what happens when an innovative thought backfires?

What to Do with Twitter When You Aren’t on Twitter

while you weren't tweeting

Let’s face it: Twitter is a bit addicting. Even as a former Twitter-hater, I’ve gotten somewhat swept up in the RTs, the #FF and that special feeling of being listed. Every article you see has the “How to Act on Twitter” and “What You’re REALLY saying in 140 characters.” But the truth is this, my […]

Why I’m Deleting Your Press Release

delete your press release

Get a group of people from Match.com together and ask them: Ever gone on a bad date? Now get a group of editors together and ask them: Ever cringed at a press release? Chances are, (un)scientifically speaking, every single person answered with a resounding “YES” followed by their painful stories. That’s because mismatches and awkward […]

How to Lose Credibility with One Typoe

a typo in mario and luigi

It seems like common sense: Look over your work before you share it. But sometimes – especially in the era of “do more with less” – that simply doesn’t happen. In the name of timesaving, we skip the review and let it fly. We hit “send” or “submit” or “publish” without giving work a once-over […]

How I Learned to Stop Worrying and Love the Tweet

confessions of a twitter hater thumbnail

All right, it’s confession time: I used to hate Twitter. Like many of my journalist brethen, I was skeptical, if not dumbfounded, by this microblogging platform. As a pen-to-paper, Microsoft Word kind of girl, I wasn’t crazy about the idea of the Twitterverse stepping on the toes of the print I’m still so enamored by. […]

Stretching a Brand: How Far is Too Far?

stretching a rubber magazine brand

It’s a simple concept: First, create the brand. Second, create the product. Third, associate the products with the brand. But when is it taken too far? When does a product make its brand lose meaning, instead of gaining? These are just some of the questions that came to mind when I came across this article. […]

Content is Everywhere

cvs content is everywhere

Writer’s block—it hits at the worst of times. Like right before I sat down to write this. A phrase used by one of my coworkers snapped me out of it: “But content is everywhere.” It can be as simple as taking your camera out while walking around the neighborhood and discovering a new local hangout. […]