Brittany Siminitz

4 Lessons Brands Can Learn From Twitter Feuds

4 Lessons Brands Can Learn From Twitter Feuds

Two hundred million people are active on Twitter. That’s a lot of eyeballs—and some of them are reading your tweets. Whether you’re updating the world on your brand message, or just sharing your latest meal and weekend plans, people are watching. And if you are a big brand, odds are you’ve got a pretty good chunk […]

20 Brands That Prove Why You Have No Excuse Not to be on Pinterest

20 Brands on Pinterest

So your brand doesn’t sell diamonds and dresses, doesn’t plan weddings, and is the furthest thing from cutesy. That must mean you’d be crazy to jump into this little thing called Pinterest, right? Wrong. If a custom content agency can do it (ahem, follow TMG here), you can, too. Need proof? Here are 20 companies […]

If It Ain’t Broke: Why Changing a Logo Is a Bigger Deal Than You Might Think

St. Laurent Logo

With the new innovations in modern technology and social networking, it’s a no-brainer for brands to adapt and change with regards to their advertising and outreach efforts. So, changing with the times is good, right? What about when it concerns a company’s name or logo?

Look Before You Leap into a Twitter Hashtag

twitter

In the wake of the tragic and horrifying movie theatre shooting in Aurora, Colorado, Twitter is abuzz with mentions of support, bewilderment, grief, and shock. Naturally, the hashtag #Aurora has proven quite popular. Leave it to a clothing retailer, Celeb Boutique, to take advantage of the trending topic, but for all the wrong reasons. Observe: […]

How Social Media Favors the Underdog

Big versus little dog

You’ve seen this before: a prominent clothing store knocks off an independent designer’s creation, and the community around that designer cries foul. That’s precisely what happened with jewelry designer Wendy Brandes, who found her popular “Swear Rings” the target of a cheap knock-off. This one hit a little closer to home since I’ve become acquainted […]

While Your Audience Checks In, Are You Checking Out?

are you checking out while your audience checks in?

I have a strange relationship with Foursquare; I use it compulsively, though the reasons why I do that are unclear. I check in at restaurants, movie theatres, shopping malls, and even at the veterinarian. I hadn’t realized how obsessed with the social check-in service I had become, until the day that I pulled out my […]