Adrian Babiak

Social Media’s 2013 Status Update

Social media is just a sliver of your business’ marketing strategy. But hey, that sliver is quickly becoming a bigger chunk. Social Media Examiner’s 2013 Social Media Marketing Industry Report discovered just that. The study surveyed over three thousand marketers to find out how they are currently using social media—and what they plan to do […]

3 Ways to Engage with Today’s Empowered Consumer

They say knowledge is power. If this is now the case, then consumers today are armed to the teeth with more of both in an increasingly competitive and dynamic marketing arena. First, let’s take a look at this ever-changing landscape: In 1970, consumers were exposed to an average of 500 ads per day. Today, this […]

50 Tweets From #WhatsNextDC Day Two That You May Have Missed

Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. The larger venue at the Studio Theatre gave way to more speakers and more stages, which of course meant more sessions to choose from. I love having options as much as the next person, but I don’t know anyone who can […]

65 Tweets to Energize Your Marketing Strategy from #WhatsNextDC Day One

I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect. I just knew I was excited and prepared to be educated on some new strategies and to make […]

4 SEO Reasons Why You Need to Stop Ignoring Google+

In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. However, it might be time to reconsider such hasty judgments. Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. Personally, I was never very familiar with what is now the world’s […]

Nine Years of the Social Network: A Facebook Birthday Tribute

How many of us have ever thought to ourselves “I wish I had thought of that Facebook thing, I would never have to work another day in my life.” If you had the idea fifteen, or even ten years ago, you would be all over the news and making billions. Unfortunately for all of us […]

The Super Social Media Bowl

Think about all of the things you could do with $3.8 million. Daydreaming yet? Now realize this: That $3.8 million is the average price of a 30-second TV spot during Sunday’s Super Bowl in New Orleans. To put things in perspective, $3.8 million could buy all of the following: 135,714 six-packs of beer 477,386 bags […]