Anuli Akanegbu

3 Tips for a Scandalously Successful Social Media Presence

3 Lessons Your Company can Learn from a Prime-Time TV Show to Become Scandalously Successful

I prepare for battle every Thursday evening after work. My armor consists of a bowl of popcorn, a glass of wine, my television, and last but certainly not least, my smartphone. What my co-workers who don’t follow me on Twitter may not know is that while they partake in happy hours, I moonlight as a […]

Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign

Meme-Marketing Case Study: AXE’s “Fear No Susan Glenn” Campaign

It seems as though we have come to the end of the road on our meme-marketing series. We learned, we laughed and we avoided getting Rickrolled along the way. I would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year: AXE’s “Fear No […]

DIY Meme Marketing: 4 Steps to an Effective Campaign

Tools

There’s a satisfaction that comes with doing things yourself. That’s why nothing gets me more excited than a good DIY project. In my last post I introduced you to memes, provided some examples of popular memes, and shared why memes work for marketing. In this post I will share tips on how YOU can create […]

Get to Know Meme: 4 Reasons to Use Memes in Marketing

Get to Know Meme: An Introduction to Meme Marketing

Author’s note: This post will be the first in a series of posts about meme marketing. Yes, of course cats will be involved. Enjoy! There was a time when I thought that memes were nothing but photos with funny captions. I’ll be honest, that time was not too long ago. That being said, I took […]

7 Insights on Innovation from Top Innovators

square melons

The word “innovation” has become one of those words that businesses and organizations use to fluff up their mission statements and half-heartedly motivate their workers to work harder. While all organizations want to be innovative, what does it really mean and how can it be transformed from a company catchphrase to a meaningful action?

8 Flaws That Make Your Site Virtually Un-dateable

Ugly dog

First dates can be awkward. They make you question a lot of things. How do I look? Will they like me? What should I say? As the saying goes, “You never get a second chance to make a first impression.” Like a first date, you may think that the first visit to your website went […]

What Millennials Want From Your Brand: 5 Insider Secrets

What Millennials Want From Your Brand: 5 Insider Secrets

A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. The […]

Toddlers 2.0: Children and Technology

Baby and iPad

Our kindergarten teachers were right all along: naps are great! I used to dislike having to take naps, but now I can’t get enough of them. One of my favorite places to nap is on the metro. I was napping on the Red line yesterday when I heard it: a whining child. I tried to […]