Allison King

Are You Throwing Money Down the Drain by Ignoring Little Data?

I live in on the 5th floor of an 83-year-old, mid-rise condominium building which is heated by the old fashioned radiator steam heat and cooled by individual window A/C units. And I have two cats, for whom I shop online for cat food, supplements, and kitty litter. Over the past few months, I’ve received: A […]

5 Ways to Create More Content Without Creating More Work

A lot can happen in a minute. Consider this: every minute, 571 new websites are created; YouTube users upload 48 hours of video; Google receives more than 2 million search inquiries; more than 100,000 Tweets are sent; and Tumblr, the online blogging service, publishes 27,778 new posts. Social media and mobile and digital publishing have […]

Free vs. Paid: Will Your Members Still Love You?

When we’re talking about using social media as part of a content strategy, we are talking about having free content out there. One of the first questions an association might ask is: Does giving away free content lessen the value of membership in the association?

6 Unbreakable Rules of Video (OK, So You Can Bend Them a Little)

Trying to plan a video can be daunting. There are many questions to answer, many details to understand. And on top of that, your video is competing with the overwhelming amount of information (including other videos) that’s out there, vying for your audience’s attention. After all, more than one hour of video is uploaded to […]

7 Tips for Creating Amazing Videos

As a marketer, I have an appreciation for videos as a key content marketing tool. When I watch a video that makes me laugh or cry or think, a video that stays with me long after I’ve seen it, I am in awe of the pure genius that went into making it. So, I was […]

5 Ways to Add Mobile Mojo to Your Marketing Mix

Jumping in a swimming pool with your iPhone in your pocket is one way to lose your mobile mojo – which is just what Kelly Flowers, principle of GrowthVine, did on her recent vacation. She realized it right away, she said, and went on a mad dash to find rice. Alas, the rice method didn’t […]

Got Video? Well, Your Content Marketing Program Probably Should

I love watching a great video online, and like millions of other people, I will eagerly share it on Facebook, Twitter, and even by email. Even if it’s a branded video, I’ll share it for the value of the content – whether it’s funny, inspirational, or informational. Brands that are creating content marketing videos that […]

Resistance is Futile: 10 Statistics to Support Having a Mobile Content Strategy

Change is coming, and it’s coming fast. Resistance is futile, as the Borg on Star Trek famously said before assimilating another species into its cybernetic life form. For those in your organization who are resisting the mobile trend or who deny the importance of the mobile web on your content marketing strategy, prepare to be […]

7 Tips for Content Marketing Webinar Success

According to CMI’s newly released 2012 B2B content marketing study, marketers give webinars the second highest effectiveness rating as a content marketing tactic. Why, then, do only 46 percent of marketers use them? They are, after all, another great way to showcase your quality content and position yourself as a thought leader in your marketplace. […]

The Do’s, Don’ts, and I-Can’t-Believe-They-Did-Thats of QR Codes

Maybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever. Apparently, the point is to get free advertising through Google Maps. In other words, if someone is viewing your building on Google Maps using the Earth View, they’ll see your QR code and scan it. The logic behind it […]

QR Codes: Misunderstood? Or Are We Missing the Point?

Until recently, I didn’t have a smartphone, so I never paid much attention to QR codes since I wasn’t able to scan them anyway. But now I’ve finally joined the ranks of 72.5 million (and growing) smartphone owners in the U.S. and I downloaded a free QR code scanner from the App store so I could try […]

7 Tips for Developing Your Webinar Strategy

As a content marketing strategy, webinars can be highly effective – positioning your organization as a thought leader or the go-to resource of valuable information. According to a recent B2B content marketing survey, nine out of ten B2B marketers are using content marketing, and of the ten content marketing tactics rated for effectiveness, webinars rated […]

Look Before You Leap When Creating a Marketing Plan

Is your company brand image a Mercedes or a Ford Fiesta? Before you try to answer, the key question you must answer to figure out how your company stands out from the crowd is, “what is your value discipline?” The answer is not as straight-forward as it may sound.