Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. The larger venue at the Studio Theatre gave way to more speakers and more stages, which of course meant more sessions to choose from.
I love having options as much as the next person, but I don’t know anyone who can be at two places at once. Do you?
Attendees were forced to make difficult choices all day, such as whether to attend the World Bank’s presentation on incorporating Tumblr into its social media strategy, or Hilton Worldwide’s session on how retailers can engage and captivate their customers. This kind of choice almost seemed unfair, especially if you were attending the conference solo.
Thankfully, Twitter has once again come in handy for staying up to date on all of the nonstop action, this time from day two. You really could feel as though you were attending both sessions simultaneously just by searching the #WhatsNextDC hashtag.
So, in case you missed the action from any of these amazing sessions, I have compiled a list of some of the top tweets from day two of What’s Next DC 2013:
@honesttea TEO Seth Goldman on the turbulent world of beverage distribution #innovate or die. epic voicemail fbomb vm & all #whatsnextdc
— Jose Antonio Colchao (@jBrandsDC) May 7, 2013
RT @loebben: “You are now marketing to an audience with an audience of audiences.” @kovalskyc quoting @briansolis #WhatsNextDC
— Robyn Davis Sekula (@itsRobynwithay) May 7, 2013
Top down! “@klg2a: C-Suite support is crucial. CEO and Chairman of @raytheon rocks Twitter cufflinks. That is awesome. #WhatsNextDC”
— Lauri Tamney (@DigiMediaMavens) May 7, 2013
Some good advice from @honesttea #whatsnextdc twitter.com/ToddCoen/statu…
— Todd Coen (@ToddCoen) May 7, 2013
The problem with data: everything gets thrown on a slide. We love percentages. @porternovelli #WhatsNextDC
— What’s Next DC (@WhatsNextDC) May 7, 2013
Seth Goldman talking about building Honest Tea starting in his Bethesda kitchen. Awesome! #WhatsNextDC
— LisaConnersVogt (@LisaConnersVogt) May 7, 2013
“The beautiful thing about learning is that no one can take it away from you.” Very relevant for today! #quote #qotd #whatsnextdc
— Emily Cooper (@EmiiyCooper) May 7, 2013
I love a conference where it is acceptable and encouraged to tweet during presentations. #WhatsNextDC
— Kathryn Garrett (@klg2a) May 7, 2013
Understand that earned and paid media work together, so the ROI should be expressed together. #WhatsNextDC
— Kate Erdy (@KateErdy) May 7, 2013
Me too! MT @karilh: Wishing I could be in 2 places at once so I wouldn’t have to miss any of the amazing speakers & sessions. #WhatsNextDC
— Emily Cooper (@EmiiyCooper) May 7, 2013
Haha RT @kendrakoj: “We were on their radar. No pun intended. You know. Bc we make those” @kovalskyc #raytheon #nobigdeal #whatsnextdc
— Jessica Bruckman (@JessicaBruckman) May 7, 2013
#WhatsNextDC @zacmoffatt: We had more data than we knew what to do with — we were data rich and content poor
— Brooke Howell (@BrookeHowell) May 7, 2013
#whatsnextdc old school word of mouth marketing looks a little bit different today #socialmedia love thinking of social media this way.
— Melissa Thompson (@mylisia) May 7, 2013
Even Don Draper, the Mad Man himself, made an onscreen appearance:
This is my kind of conference. @garrettoshea tips his hat to the one and only mad man. @whatsnextdc #whatsnextdc twitter.com/kstock13/statu…
— Kim (@kstock13) May 7, 2013
Freaking out during this session re marketing & the presidential race in 2012 at #whatsnextdc I’m getting a completely diff view of politics
— Kerry Jo Richards (@kerryjor) May 7, 2013
Common theme at #WhatsNextDC: reach your audience where they already are; don’t wait for them to find your site, social channel
— Julia Osellame (@oselj) May 7, 2013
@zacmoffatt “1-in-3 Americans no longer watch live TV other than sports. That means 1-in-3 ppl did not see your TV ad.”Hmmm #whatsnextdc
— Danielle Ricks (@daniellericks) May 7, 2013
Romney campaign was the world’s largest FB advertiser in August @zacmoffatt #whatsnextdc
— Julia Osellame (@oselj) May 7, 2013
#WhatsNextDC @zacmoffatt: People spent an average of 32 minutes streaming video on the convention YouTube channel
— Brooke Howell (@BrookeHowell) May 7, 2013
“channels are dead…long live the audience” @zacmoffatt #whatsnextdc
— JaimeVasilWinkelfoos (@JaimeEVW) May 7, 2013
#whatsnextdc @zacmoffet – data is almost easy. How do u deal w the human scale to create targeted content based on that data?
— Kerry Jo Richards (@kerryjor) May 7, 2013
#WhatsNextDC @zacmoffatt: The politicians who use Twitter and other social media in their everyday life do much better with it
— Brooke Howell (@BrookeHowell) May 7, 2013
We also saw some shameless self-promotion:
Spreading the word about my 1:30 presentation at #whatsnextdc. twitter.com/michaelchasen/…
— Michael L. Chasen (@michaelchasen) May 7, 2013
Hard to complain about free massages #whatsnextdc
— Desireé Reese (@dmwolford) May 7, 2013
Happy 100th Birthday @americancancer! Moment Against Silence Day was the theme of their campaign. #whatsnextdc
— Lauri Tamney (@DigiMediaMavens) May 7, 2013
@michaelchasen‘s mom helped him keep perspective by reminding him he’s not a doctor. #whatsnextdc
— Frank Gullo (@frankgullo) May 7, 2013
The holy trinity of celebrity engagement: agents, publicists AND the talent. #whatsnextdc
— rick wion (@rdublife) May 7, 2013
Big companies are built on small stories. @blackboard CEO #WhatsNextDC
— Jackie Roy (@roy_jackie) May 7, 2013
Everyone in Metheny got a good chuckle from @michaelchasen‘s slide showing complaint email from [email protected] #WhatsNextDC
— Kari Hudnell (@KariLH) May 7, 2013
RT @whatsnextdc: Celebrity comes in all shapes and sizes. LLCoolJay’s wife made necklaces for @americancancer, husband endorsed #WhatsNextDC
— Brittany Siminitz (@JCKmarketplace) May 7, 2013
Creating brand ambassadors among your employees: start by giving them approved, shareable content. Advice from @rpesce #WhatsNextDC
— Leah Krynicky (@LeahKrynicky) May 7, 2013
.@relativeblend of @americancancer: It takes time to build relationships. And relationships matter. #WhatsNextDC
— S. Schierholz (@schierholz) May 7, 2013
#whatsnextdc @packmatt73 when a comment is made, it needs to be handled, not sent through the system. So, so important, often overlooked.
— Melissa Thompson (@mylisia) May 7, 2013
The number one reason ppl use #mobile? To enjoy “me time”! Can developers/marketers optimize for this? I think not #whatsnextdc
— Nevaeh (@der_nevaeh) May 7, 2013
“Put down your Capt’ America shield once in a while…” Matt Stephenson fr Symantec. Nice comic ref & apt social media metaphor #whatsnextdc
— Kerry Jo Richards (@kerryjor) May 7, 2013
RT @whatsnextdc: Unlikely combo – @worldbank and #Tumblr. @lianapistell & @tkb explain how they use it. #WhatsNextDC
— Brittany Siminitz (@JCKmarketplace) May 7, 2013
@dmbrien says #mobile isn’t 1 dimensional but 7 shades – accomplish, socialize, me time, discover, shop, prepare, selfxpress #WhatsNextDC
— Robert Udowitz (@RUdowitz) May 7, 2013
Nerding out with World Bank data viz whizzes at #whatsnextdc @ The Studio Theatre instagram.com/p/ZBaGMyBE6M/
— Rebecca Davis (@makegood) May 7, 2013
How about some shocking insights on the world’s personal hygiene?
Frightening if true: 4.8 Bn cell phones in use. Only 4.2 toothbrushes. #tech #whatsnextdc
— Gadi Ben-Yehuda (@gbyehuda) May 7, 2013
Slope charts. Groovy. Or, “releasing cognitive load…” as it were.#WhatsNextDC “Tumblr for Nerds” @worldbank Data Viz panel.
— Matthew Dybwad (@mdybwad) May 7, 2013
@dmbrien says #mobile is first thing we reach for in morning and last in the evening – making it the holy grail of #marketing #WhatsNextDC
— Robert Udowitz (@RUdowitz) May 7, 2013
“95% of the time, use a bar chart!” @tkb #WhatsNextDC #dataviz
— Britt Kauss (@BrittaKauss) May 7, 2013
As storytellers, our Trojan horse is disguising our organization’s bigger message. Storytelling science from @achievement1st #WhatsNextDC
— Kim (@kstock13) May 7, 2013
#whatsnextdc 2. Brainstorm ideas jointly between comms and data folks. Collaborate.
— Melissa Thompson (@mylisia) May 7, 2013
Great advice & presentation “@roy_jackie: Tips from @worldbank tumblr talk: be nerdy, reach out to experts, hook into the news #WhatsNextDC”
— Lauri Tamney (@DigiMediaMavens) May 7, 2013
“Methodological purity and social content are not mutually exclusive” @lianapistell @tkb #WhatsNextDC @worldbank
— Frank Gullo (@frankgullo) May 7, 2013
Most overheard phrases at #whatsnextdc – engagement, mobile, fail fast, and do you have a card?
— Zack Cannon (@ZackINova) May 7, 2013
Awesome “@digimediamavens: #WhoKnew the roots of @nascar was around #moonshine. Tricking up cars to out run the law. #whatsnextdc”
— Lindsey (@lindseygbaker) May 7, 2013
@galafoginis from #facebook says they can slice/dice demographic details to know its users #WhatsNextDC twitter.com/RUdowitz/statu…
— Robert Udowitz (@RUdowitz) May 7, 2013
@mcmurrytmg‘s summary of top tweets from #WhatsNextDC is a pretty smart way to promote themselves and their expertise. Well done!
— Kari Hudnell (@KariLH) May 7, 2013
What were some of your top highlights, moments, and tweets from day two of What’s Next DC?
Bonus: In case you missed it, here are the top tweets from day one of What’s Next DC 2013
