If you’re in digital, you probably know about iStrategy.
This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires.
One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” Some attending met friends after 7 years of pure online communication and others, like me, watched the Twitter stream populate with interesting, witty, and funny tweets from the event in Chicago.
So if you didn’t get to travel to the windy city, check out some of the pictures and sayings shared on Twitter the past two days. You’ll laugh, you’ll cry, but most of all you’ll learn some fascinating things that can help your business define or refine its digital strategy.
So, without further ado here are 50 tweets from #iStrategy 2012:
Love that Brits don’t say “set your phones to vibrate,” but rather to “throb.” #iStrategy
— Jason Falls (@JasonFalls) October 10, 2012
Engagement is not a Goal. Engagement is a Result. It’s a reaction – @jasonfalls #istrategy
— Zena Weist (@zenaweist) October 10, 2012
Social referral traffic has over taken Google referral traffic per @buzzfeed chief revenue officer #iStrategy
— Kelly Leonard (@KellyLeonard) October 9, 2012
among top 200 biggest brands on FB ONLY .45% of their fans actually engage with them.#istrategy
— Digital Megaphone (@digimegaphone) October 10, 2012
1 in 4 search results are user generated content. in 2011 shoppers checked 10.4 sources before purchase that’s 2x 2010 #istrategy
— Todd Weise (@Iodine74) October 10, 2012
#1 thought from #istrategy this AM, know your audience. Interests, behaviors, preferences. The time to embrace targeting is now. — jordanv (@jordanv) October 10, 2012
Shift from publishing to the faceless to real people, personalize the experience for your audience #istrategy — Alana Munro (@dawgpndgirl) October 10, 2012
Prioritize, bucket & analyze real time data to drive target modeling “when will then be now?” – spaceballs #istrategy yfrog.com/khz8qjaj
— ejbrowning (@ejbrowning1) October 10, 2012
Amazon data philosophy – anyone can have all the data they need in real time bc everyone is resp for growing the biz. No silos. #iStrategy
— Matt Doubleday (@medoubleday) October 10, 2012
“Employees will start asking for raises based on earned social media value they bring to their brands” preach it, @gregshove! #iStrategy — Kelly Leonard (@KellyLeonard) October 10, 2012
@gregshove “getting your product into hands of users encourages them to share thoughts with social graph in authentic way” #istrategy — Kristiana Burk (@kristiburk) October 10, 2012
“Brands, you’ve decided to fake social content not create it, PLEASE stop it!” insightful info from #istrategy speaker @jasonfalls
— Christina M Prickett (@littlesocialbug) October 10, 2012
“When will then be now?” … Answer: “SOON!” #iStrategy #Spaceballs #DarkHelmet
— Corey Clayton (@CoreyClayton) October 10, 2012
In the near future, marketers will start buying media against brands, not just publishers @owneriq #istrategy #AudienceExtension — Hafez Adel (@hafez_adel) October 10, 2012
What my mom still says today! Good advice always RT @belbey: Don’t be stupid. @jeffreyhayzlett #iStrategy Indeed! — Jeffrey Hayzlett (@JeffreyHayzlett) October 10, 2012
Love this >> RT @joemescher: Engagement is not a goal, it is a result of creating stories that excite people, via @jasonfalls at #istrategy
— Melissa Reyes (@socialamateur) October 10, 2012
Better study up on privacy in all markets if your brand wants to sell media esp if retargeting #istrategy
— Katrina Klier (@KatrinaKlier) October 10, 2012
Online, consumers vote with their behavior. @owneriq #istrategy — Hafez Adel (@hafez_adel) October 10, 2012
Decided that mustaches were the answer! An existing trend, with humor. #iStrategy — RenéeDeLuca (@ReneeDeLuca) October 10, 2012
How to find #relevance: Tap into an existing trend with a built-in audience. #istrategy
— Bruce Etzcorn (@bruceetzcorn) October 10, 2012
Find relevance or die #iStrategy
— Alessandra Colaci (@AlessandraCo) October 10, 2012
things will be chanting when back in office after #istrategy : is it relevant, is it interesting, is it authentic and does it tell a story? — Kristiana Burk (@kristiburk) October 10, 2012
Marketers doing 1 of 3 things – selling stuff, driving more value from existing relationships, or both. Everything else is fluff #istrategy — iStrategy Conference (@iStratBuzz) October 10, 2012
“Forget viral marketing, make the product itself viral.” @sunbulli of @socialamp #iStrategy
— Karen Gutierrez (@curiousbanker) October 10, 2012
Digital trend: 50% of brands to sell ads on their props. Amazon, yes. Some Retailers? Maybe. B2B? Doubt it. Beloved brands, nope. #iStrategy
— Venetta Linas Paris (@Venetta_Beretta) October 10, 2012
Keep all data, but identify what you need to query to achieve the particular goal. Avoid Analysis Paralysis #istrategy — Todd Weise (@Iodine74) October 10, 2012
Its more about movement of stories vs. placement of media #istrategy yfrog.com/h4rdtlimj — ejbrowning (@ejbrowning1) October 10, 2012
Social doesn’t fix anything, just amplifies. If you suck in person, you’ll suck louder online. Get brand in order first. #istrategy
— Maggie Wolff (@not_margaret) October 10, 2012
74% of people would give up alcohol for a week before giving up #mobile phone. 55% caffeine, 33% sex, 22% toothbrush, 21% shoes. #istrategy
— Jeff Nolan (@jeffnols) October 10, 2012
BOOM #istrategy instagr.am/p/QnEfoOlFJl/ — Victoria (@torihatesyou) October 10, 2012
#listen- if someone tweet or posts about ur brand and u don’t respond, ur blowing them off @bcoketaylor #istrategy — Gail Hansche (@GailHansche) October 10, 2012
Be awesome with your flaws. flaws some. @bcoketaylor #iStrategy
— Steve Furman (@stevefurman) October 10, 2012
Inspire fans to share your content for you. -@bcoketaylor #istrategy
— Kate J (@k8_j) October 10, 2012
“you don’t find the talkers – the talkers find you” @fizz_womm #womm #istrategy — Kristiana Burk (@kristiburk) October 10, 2012
“We don’t own our brand, our brand is owned by the millions of consumers worldwide” says @bcoketaylor from #iStrategy — bwamsat (@bwamsat) October 10, 2012
<3 this idea! RT @stevefurman: how about a tax deduction for Twitterers. We need to buy devices, etc. This stuff is expensive. #iStrategy
— Zena Weist (@zenaweist) October 10, 2012
Complexities of social analytics: multiple sources, lack of standardization then manual work to piece together via @scissions #iStrategy
— Venetta Linas Paris (@Venetta_Beretta) October 10, 2012
b/c of spam filters? RT @dawgpndgirl: 77% of people preferred to be marketed via email, 4% FB, 1% twitter. Via @jasonfalls #iStrategy — Marcus Jung (@HootMarc) October 10, 2012
Good reminder that you shouldn’t always measure against yourself but against your competitors, too #istrategy
— Marc Engelsman (@marc_engelsman) October 10, 2012
This year, TMG‘s very own SVP of Content, Kim Caviness, and VP of Digital Experience, Andrew Hanelly, took the podium to present “What’s Your Content IQ? Strategies to Solve Real-World Brand Challenges.” I couldn’t help but share some of Twitter excitement this duo created:
Just wanted to tweet the #istrategy hashtag so I could take a pic of my tweet on the giant tv. That just happened.
— Andrew Hanelly (@hanelly) October 10, 2012
Knock em dead!”What’s your content IQ?” > @kimcaviness @tmgmedia #iStrategy twitter.com/Belbey/status/…
— Joanna Belbey (@Belbey) October 10, 2012
Hope you’re following #iStrategy today! @tmgmedia‘s @hanelly and @kimcaviness are speaking about Brands + Content at 12:50 CST
— Becca Clara Love (@BeccaClaraLove) October 10, 2012
“On Brand. Serves Audiences. Culturally Relevant.” – @tmgmedia #ContentMarketing #istrategy
— Arjun Dev Arora (@ArjunDArora) October 10, 2012
Let’s lose ‘brand talk’ and start communicating on our websites like we would talk to people >> nice point via @hanelly #istrategy
— iStrategy Conference (@iStratBuzz) October 10, 2012
Content strategist experts @tmgmedia & @hanelly believe that tone is key in effective brand strategy. #istrategy
— Christina M Prickett (@littlesocialbug) October 10, 2012
Be useful. Be interesting. Or be ignored. Well said, @hanelly!
— Mark Bieganski (@bieganski) October 10, 2012
“Attention is the most valuable commodity out there” – @hanelly #iStrategy @contentiq
— Kelly Leonard (@KellyLeonard) October 10, 2012
Hey #iStrategy – that @hanelly cat writes for Social Media Explorer, too! #smartypants
— Jason Falls (@JasonFalls) October 10, 2012
Corrected #’s: ’78% of people read blogs. My guess is the other 22% just don’t realise they are reading blogs’ via @hanelly #istrategy
— iStrategy Conference (@iStratBuzz) October 10, 2012
@hanelly says “be the content you want to see in the world.” Great #istrategy workshop with @tmgmedia!
— Allison King (@allison_king) October 10, 2012
What did you love and/or find interesting from #iStrategy 2012?
[image: iStrategy]
