8 London 2012 Olympic Twitter Moments You Might Have Missed

by Anita Ferrer on August 3, 2012

8 London 2012 Olympic Twitter Moments You Might Have Missed

It’s an American tradition. Every four years, we sit for two weeks in front of the TV and soak in as much Olympic energy as we can get.

Conan O’Brien even joked, “Olympics can inspire American kids to get active. Or it can inspire American kids to sit on the couch and watch the Olympics.” C’mon, rooting from the couch is a lot of work!

Yet, there’s something different about the London 2012 Olympics (and no I’m not talking about the location). According to Reuters, the 2012 London Olympics have been dubbed the “first social media Games.” 

It’s hard to believe, but it’s the first time there’s been such a heavy activity from fans and athletes on Facebook, Twitter, YouTube and Instagram during the Games. During the Beijing Olympics, Twitter was in its infancy and Facebook had a mere 100 million followers. Now, Twitter sees 400 million tweets daily and Facebook has 900 million users.

This year’s London 2012 Olympic fans don’t just watch their favorite athletes win or lose; they root for them through social networks and engage with them by sending heartfelt congratulations tweets and support—and the Olympians reciprocate. This level of connection between athletes and their fans has never been seen at a worldwide level.

So what’s a better way to show this interaction than tweets? Here’s a taste of some of the most inspirational, funny, awesome, and well, not so cool tweets from the Olympics so far.

1. Olympic Teams pose with their gold medals. Who knew winning tasted so good?

USA Gymnastics Gold Medal Win

 

2. Celebrities go gaga about the Olympics.

3. Hello, Mr. President. Yes we won another gold medal.

 

4. Paul McCartney’s pre-Opening Ceremony picture gets more than 15,000 Retweets.

5. Candid cameras at the Olympic Arenas take snapshots of the action.

 

6. Athletes protest Rule 40, a rule that bans them from mentioning their sponsors on Twitter.

 

7. Users and athletes get banned for hate comments.

Users and athletes get banned for hate comments

Rileyy_69 was arrested in Great Britain after this malicious comment about American diver Tom Daley. Daley’s father died from cancer a year ago.

Voula Papachristou, a Greek triple jumper, was banned from Twitter and kicked off her Olympic team after posting a racist tweet before the Olympics even began. “So many Africans in Greece at least West Nile mosquitoes will eat homemade food,”  Papachristou tweeted.

Swiss soccer player Michel Morganella also made a racist tweet after the team lost to South Korea. “South Koreans “can go burn,” calling them “a bunch of mongoloids,”” Morganella tweeted. He was promptly kicked out of the team and sent home.

8. Viewers criticize NBC coverage by using #NBCfail.

NBC’s coverage of the Olympics has been increasingly criticized, due to their inability to keep up with the times and post events online, delaying their coverage to primetime for ratings, censoring a piece during the opening ceremony because “it was not appropriate to the American public” and slightly incompetent anchors commenting on events.

British journalist Guy Adams was banned from Twitter for criticizing the NBC network. He was kicked off for posting an email of an NBC representative. Since then, Twitter has reinstated him, apologizing for the rash move.

Banned Tweeter

And Adams ban from Twitter hasn’t shut anyone up.

What are you favorite tweets from #London2012?

 

[image: samsungtomorrow]

Anita Ferrer

Written by: Anita Ferrer

Anita Ferrer works in editorial at TMG and adds some spicy Spanish flavor to everything she does. Follow her on Twitter.

  • http://www.tmgcustommedia.com CoreyM

    Great post, Anita. The Olympics highlights the good-and the bad-of social media. Anyone who enters into these programs needs to fully understand both.

  • Melanie Powers

    Great post. I feel like NBC missed a golden opportunity to truly embrace the social media “news all the time, from everywhere” age and create a really unique, interactive, LIVE Olympics experience for its American audience. Instead, I have to avoid all social media, the radio, TV and news sites throughout the day (not easy when you are a communications professional!) and then watch an edited, prerecorded version of the Games, staying up til midnight every night because they like to draw out the excitement until the end of the primetime show. Some of my favorite tweets have been the snark on Twitter, hashtagged #NBCFail, and the response to journalist Guy Adams’ temporary ban from Twitter.

  • http://engage.tmgcustommedia.com Ricky Ribeiro

    I’ve had an amazing time watching the Olympics on Twitter and you’ve definitely picked out some of the highlights.

    I definitely think NBC could cater to those of us thirsting for live action better. I tried tuning in through the website and my experience was plauged by buffering issues and ads cutting out some of the action.

  • Rowland John

    Great thread, was really interesting.

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