Busy week? Of course it was. Here are some content gems that bubbled up this week that you may have missed.
The rise of temporary publishing?
Books are patient. They lay there until we’re ready to read them—and for some that could take weeks, months, or even years. Well this Argentinean publisher is about to shake up your relationship with that idle friend. You’re probably thinking, “How?” Two words: invisible ink. That’s right, this book has ink that disappears in two months once opened. It’ll add a little extra motivation to those readers who need a push to get the thing done. What did people have to say about the matter? Twitter has turned up some mixed emotions:
This gave me an anxiety attack: Read This Book In Two Months Or The Words Will Disappear From The Pagepsfk.com/2012/06/disapp… via @psfk
— Felicia C. Sullivan (@felsull) June 27, 2012
A book in which the text disappears if you don’t read it quick enough! Great stunt or waste of paper? psfk.com/2012/06/disapp…
— madhouse (@madhousehq) June 27, 2012
Interesting concept. Hope you never want to re-read it! Read this book in two months or the words will vanish psfk.com/2012/06/disapp… via @psfk
— Tom Horn (@thomasjhorn) June 27, 2012
The art of content hustling
Looking to restore your faith in humanity? Well a BuzzFeed post may do the trick—but I’m sure you’ve seen it already, right, because BuzzFeed rules the Internet with one viral success after another. But what’s their secret? Here’s a behind-the-scenes look at how this site creates content that catches on.
(And just to give your faith in humanity that extra boost – here are some photos borrowed from the post.)
On love and robots
@Trackgirl warmed the hearts of many runners on Twitter—and no not the Ohio high school track runner. Greg Marra created a bot using a Python script and infiltrated a niche online community by cutting-and-pasting messages from others online. What happened next? The bot made friends, and the community sympathized with “her” when the bot got “hurt.” Read more.
How did Tweeters out there feel about possibly be rused?
More bots infiltrating Twitter and petty humans don’t even know the difference.Muahahahah wired.co.uk/news/archive/2…
— Jeremiah Owyang (@jowyang) June 26, 2012
Scary! But they are out there: A Twitter bot so convincing that people sympathise with “her” (Wired UK) is.gd/owcOSm
— Gabriel González (@ggonzalezz) June 28, 2012
This post is a real paradigm shift
“It’s a win-win” if you read this article. “What are ‘next steps’?” Read more.
Video: The sounds of retro tech in super slo-mo
Remember that Dial-up modem sound? Or, “You’ve Got Mail Voice”? It’s amazing how orchestral they all sound when slowed down 800%. Give it a listen. It’s from BuzzFeed, so you know you’ll listen to it sooner or later!
[image: BuzzFeed]
