Week in Content for June 16, 2012″/>
Boy, this week flew by! Here are some stories you might have missed or some that you wanted to spend more time with.
Branding
The Internet Corporation for Assigned Names and Numbers announced nearly 2,000 proposed Internet addresses ending in suffixes such as .pizza and .auto. Groups and companies paid $185,000 per proposal, and they expect to reap millions of dollars on the sales of approved names. The approval process is expected to take at least a year, maybe two, and what’s happening now is a public commenting period. Those who oppose expanding from .com — and about 300 other suffixes — include a coalition of business groups that are concerned about protecting their brands. Read more.
How do you think your domain name can affect your business?
Social Media
Guess who’s pinning now. First lady Michelle Obama joined Pinterest this week with boards showing off White House photos, “great memories,” and Father’s Day. The account is run by the 2012 Obama campaign staff, and the first lady “signs” her pins -mo. Ann Romney, the wife of Republican presidential candidate Mitt Romney, started pinning in February. Read more.
Does your CEO tweet, Facebook or pin?
Management
Do you have social media guidelines for your employees? If so, you might want to take another look at them. The general counsel of the National Labor Relations Board thinks that most employers’ social media policies are illegal, and he offers some tips to avoid ambiguity and stay on the right side of the law. Rule No. 1: “Don’t leave your employees guessing.”
What’s your No. 1 social media rule?
PLUS: The Rise of the Profersonal in Social Media
This week’s video
It’s the ASPCA’s Adopt a Shelter Cat Month, and at the center of this year’s campaign is a video with the tagline, “Millions of videos waiting to be adopted.” Check out the number of views and the comments.
How would you measure the success of a campaign that centers on a viral video?
I’m always looking for interesting links about content. Send ‘em my way, and I just might feature yours on the blog.
