Still catching up after the long weekend? Here are some stories that you might have missed.
Social media
Was Billboard right to keep its social media strategy after Justin Bieber – and the singer’s 22 million Twitter followers – tweeted with an unofficial hashtag during this year’s music awards show? Billboard’s Katie Morse explains the group’s rationale for sticking to its guns (and its hashtag) and shares some lessons learned.
Tell us in the comments about your social media lessons.
Content
The Weather Channel is pretty “sexy” these days. Find out how the new Chairman-CEO of The Weather Channel boiled down the content strategy from 100 great ideas. TWC is spreading hyper-local content through its digital network, expanding into weather-related lifestyle information, and focusing on technological innovation.
How do you streamline your focus?
Branding
Sir Richard Branson’s Virgin is adding water to its branded businesses that include everything from airlines and space to deep sea travel. Virgin is no stranger to beverages (cola, vodka, and wine). Strauss Water aims to refresh its brand in the U.K. as Virgin Pure, a system that filters water and delivers it hot or cold.
What’s your next brand extension?
This week’s video
Got a problem? Rub some bacon on it.
Have you ever added a viral video to your content strategy?
[Image: flyheatherfly]
