The great thing about Twitter is that for live events you can get in on the action without really being there.
For example, Association Media and Publishing is having it’s annual meeting, which is kind of a big deal for those in the association media space. And while I wasn’t able to attend myself, I was able to follow the hashtag #AMP12 and feel like I was almost there.
So, for those of us grinding it out in our cubes (and for those who were there and just want to take a quick look at a highlight reel) here are 30 tweets that I thought really shed some insight on what’s going on in associations right now.
@debbiemillman: “if you wait until you’re confident to try something new, you’re doomed.” Just go for it! #amp12
— American Mensa (@AmericanMensa) June 12, 2012
Branding began as a way to promote quality & consistency — Debbie Millman #amp12
— Cecilia Sepp (@CeciliaSepp) June 12, 2012
the noun brand is first used in 1100 AD! @debbiemillman #amp12
— amylesti (@amylesti) June 12, 2012
Is the idea that only young people use digital a myth? AAP study shows that it is evenly split between the younger and older. #amp12
— Brian Lubluban (@brianlubluban) June 12, 2012
“RT @CarlaKalo: Ppl aren’t in love with technology or devices. They are in love with the connection. #amp12” And will kill for it.
— Matt Switzer (@mu82matty) June 12, 2012
Thank you @debbiemillman for sharing your insight and expertise with the @AssnMediaPub community at #amp12. Great start to the conference!
— AssnMedia&Publishing (@AssnMediaPub) June 12, 2012
Lots of smart people and ideas at #amp12
— Andrew Hanelly (@hanelly) June 12, 2012
“You’re welcome to what you earn, you’re entitled to nothing” -Greg Fine “Get a Front Seat on the Bus” session #amp12
— Tiffani Alexander (@TiffaniGMO) June 12, 2012
Don’t put something up there and consider it done: mobile apps should always be evolving. -@nicki_augustyn #amp12
— Krysten Pyles (@kpcreativeltd) June 12, 2012
#amp12 Really enjoying reading the Twitter bios of all the folks Tweeting from the conference. Smart, interesting people in assoc publishing
— Jennifer Salopek (@jsalopek) June 12, 2012
That was fast. FB fan number now considered a nonprofit metric of success. #amp12
— Anne Zender (@azender) June 12, 2012
Key to member engagement in #SocialMedia = consistent posting, balanced content and creative tactics. #AMP12
— Jess C (@frecklesrock) June 12, 2012
Social media efforts without content and strategy is useless. #amp12
— Kim Howard (@KimHowardDC) June 12, 2012
There are many important steps to redesigning your magazine. Don’t think it is just a matter of hiring a designer. #amp12 @batescreates
— Debra Bates-Schrott (@dschrott) June 12, 2012
yay! RT @maggielmcg: In case anyone doubts value of association conference tweets – #amp12 stream totally making me want to attend next year
— SmartBrief Scoop (@SmartBriefScoop) June 12, 2012
#amp12 The content you love is nearly always the content that drives customers away
— Jennifer Salopek (@jsalopek) June 12, 2012
Use SIMPLE English. Write like you talk. Be authentic. Use your real voice. #amp12 #writers #lawyers
— Kim Howard (@KimHowardDC) June 12, 2012
Be sexy with your blog writing. I can get behind that. #amp12
— Jason Hensel (@pimplomat) June 12, 2012
And I have to share some love that my fellow TMGers, Andrew Hanelly, Michael Wolcott and Kate Ottenberg, got for their presentation “The Unbreakable Rules of Video (and a Few You Can Bend)”. I was able to sit in on a run-through and the videos were amazing on a small laptop screen; can’t imagine how great it was at the meeting! (And it seems that a lot of the attendees were blown away by it too.)
#Video: “Try to get up in there!” You need to be close to see action and emotion; 80% of shots should be up close. #amp12
— Krysten Pyles (@kpcreativeltd) June 12, 2012
Session on video is excellent, and packed. #amp12
— Anne Zender (@azender) June 12, 2012
TMG’s six ground rules of online video #amp12. I love number 6 twitter.com/torimillerliu/…
— Tori Miller Liu (@torimillerliu) June 12, 2012
Just because a video goes viral doesn’t mean it will enhance your brand. TMG at #amp12
— Tori Miller Liu (@torimillerliu) June 12, 2012
Create content for people not job title – via @hanelly #amp12
— Allison King (@allison_king) June 12, 2012
It may be called b-roll, but it’s just as important. Shoot LOTS of it. 2-5 seconds used for 2-5 minutes of video shot. #amp12
— Brian Lubluban (@brianlubluban) June 12, 2012
For a strong video put story first and branding second. #amp12
— Tori Miller Liu (@torimillerliu) June 12, 2012
Getting some great video production tips at #AMP12. Can’t wait until we have an opportunity to create something new so we can try them!
— Nicole Voges (@nicolevoges) June 12, 2012
“Unbreakable Rules of Video” was best session today, hands down. Inspiring, educational & entertaining. #amp12
— Amy Tetreault (@amytetreault) June 12, 2012
Comedy videos are deceptively tough to make successfully, so be willing to spend the time writing it properly or go another route. #amp12
— Hannah(@H2SMSSEUA) June 12, 2012
You don’t need words to tell a story – music, photos and pace can go a long way (unbreakable rules of video) #amp12
— Tiffani Alexander (@TiffaniGMO) June 12, 2012
Wow! Watching videos makes for session gold. Well done @TMGmedia. #amp2012
— Tori Miller Liu (@torimillerliu) June 12, 2012
What did you love and/or find interesting from #AMP12?
[Image: AM&P]
