Halloween is the one day every year people can dress up as anything they want and not be stared at strangely in the grocery store.
So we put a lot of thought into what we might wear to capitalize on the opportunity. But we don’t always think about what kind of costume our Twitter account is wearing and if our attire may be spooking our audience.
If your Twitter account is wearing one of the following disguises it might be time to rethink your approach:
1. The Ghost
You’re never there. When’s the last time you’ve updated your bio or interacted with customers?
Surprisingly, 21% of Twitter accounts are blank with no posts. If people come across your empty or out-of-date page they have no reason to interact with you. Who wants to follow someone who hasn’t tweeted for weeks? Twitter is all about real time content so don’t let your presence just be an apparition. Take the time to tweet back to followers and build relationships.
2. The Witch
Let’s face it: you can be a little nasty sometimes. Don’t take that the wrong way but your voice on Twitter is more naught than nice. Lacking civility or bashing your competition is a quick way to build a negative reputation. Even responding defensively to tweets about your organization or content can lead to bad feelings among your audience. Turn that Evil Wicked Witch of the West outlook around and think before you lash out. A little restraint (and candy) can go a long way.
3. The Pirate
You’re an idea thief. Despite what Johnny Depp might have you thinking, being a pirate is not that glamorous after all. Aside from being unoriginal in a realm where originality is rewarded, stealing content (and not giving credit to original sources) is a short-sighted approach. It can certainly work in the short term, but eventually every pirate has some cannons pointed toward them.
4. The Vampire
You tend to suck the fun out of your tweets. (Why so serious?) There’s definitely a time and place to be serious and there’s of course times when humor can be appropriate. Being straight laced all the time may bore your audience to death. Instead, engage them with a funny tweet or interesting content. Halloween is the perfect time to start!
While Halloween only allows you to wear a costume for one day, once the sun rises you must return back to your normal clothes and put the broom back in the closet. However, don’t leave your Twitter dressed in its disguise any longer.
Make sure you’re using Twitter the right way by keeping content fresh, engaging, original and appropriate.
[Image: celebdu]
