So, what’s like, the benefit of being well-liked?
Aside from the slight ego boost and customary high-fives doled out at organizations with true fans (as opposed to happenstance customers) there are tangible benefits to having social media friends.
It’s a common refrain in the social media echo chamber: how many people “like” you doesn’t really matter – what matters is the ROI of social media. Lots of people have said this. (Disclosure: I’ve said it myself.)
But according to recent data from ROI Research Inc., the mere fact that someone “likes” your organization in the social media kind of way does inherently bring value.
For instance, people who follow brands and organizations on Twitter and Facebook are more inclined to deliver the following benefits.
Social media followers are more likely to:
- Talk about the company or product
- Recommend the company or product
- Purchase the brand/company’s product
- Share a link to an ad for a company or product
- Attend a promotional or sponsored event
So likes, are like, a bigger deal than they might seem.
[Image: djenan]
