A Simple Argument for Social Business

by Andrew Hanelly on May 10, 2011

social business

People buy from people they like.

People like people they trust. 

People trust people they know.

People know people they interact with.

People interact with people who are open.

If your business isn’t open to interaction, who are you closing out?

[image: tinou]

This post originally appeared on hanelly.com.

Andrew Hanelly

Written by: Andrew Hanelly

Andrew is VP of Digital Experience at TMG and for one semester in college, was a sociology major. Follow him on Twitter and Google+.

  • http://www.janwong.my janwong

    You know, when I saw the picture you posted in your post, it reminded me of abandoned Facebook fan pages. Different individuals and businesses had set out to ‘be social’ but eventually decided that they have better things to do and just left it there – just like how the “OPEN” sign is lit but there’s nobody around. Short, simple and sweet post. Thanks for the great reminder!

    • http://www.twitter.com/hanelly Andrew Hanelly

      I appreciate the comment Janwong – thanks for dropping by.

      The way I think about this is “building a ghost town.” If you’re not going to commit to building out your presence and serving your community, don’t bother creating the building itself. It’s very easy to prop up a page and abandon it, much harder to show up there every day – even when it’s painfully slow and no one cares – and be ready to serve your customers. But doing that is the difference in success and failure.

      Glad you dug the post! Have a great day!

  • http://davidshawblog.com David Shaw

    Very simple argument but very true.

    Good work!

    • http://www.twitter.com/hanelly Andrew Hanelly

      Thanks, David. My brain works best when things are kept ultra simple :)

  • http://www.mindsharenet.com Jeff Kryger

    Nice logic train. Makes perfect sense too

    • http://www.twitter.com/hanelly Andrew Hanelly

      Dude, a much better title would have been “Ride the Social Media Logic Train!” Maybe next time.

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