The Year of Living Quality

by M.C. Tapera on December 30, 2010

sun setting on a lake

2010 is a droplet trembling on the rim of space-time, and I think I’m ready for it to fall.

This is the one time of year that I feel justified in reviewing the preceding 12 months and asking navel-gazing questions about accomplishments, miracles, snafus and “I’d-better-not-let-that-happen-again” craziness.

It’s an arguably cerebral manifestation of our chronobiological urges: noting growth, counting up hard-won provisions, strategizing world domination, or maybe just dominion over our own little pillow-fort in the corner. But almost without exception, it is utterly life-affirming: There is a future and we expect to participate. 

That future is also likely to be full of challenges: we know this. If 2010 has taught us anything, it’s—how to meet 2010’s challenges. But history has shown (heh!) that what we notice about the past can help us prepare for or even affect what’s to come. We actually seem wired to think that way.

Good thing, too, because that wiring is the foundation of quality assurance. We know the outcome we’d like. We notice what gets us to the outcome. We do those things, reviewing and tweaking until we get the desired effect. Aaand repeat.

But we’re lucky enough also to have been packaged with rational intent. And we can assure the quality of our craft by recognizing and engaging that intent, with all its nuanced impact, and making sure that the people, systems, workspaces and tools, and policies we’re working with support it. So simple, so difficult, and worth everything if you want next year’s review to top this one’s.

So I’m off to look over the year’s work; the good, the painful, the stuff that makes me want to change my identity and run off to another country, and the satisfying. I’ll survive it and be the better for it. So will you.

As cornball as the sentiment may seem, the year to come is the very definition of potential and hope and opportunity. Let’s make it quality.

[image: pagedooley]

M.C. Tapera

Written by: Marisha Tapera

Marisha is a member of TMG’s quality control team.



  • http://www.twitter.com/hanelly Andrew Hanelly

    This is incredible. Every word matters in this, which is just awesome.

    This is my favorite part:
    “Good thing, too, because that wiring is the foundation of quality assurance. We know the outcome we¹d like. We notice what gets us to the outcome. We do those things, reviewing and tweaking until we get the desired effect. Aaand repeat.”

    It introduces a logic behind the “let’s make a recap/list” type of content so prevalent in today’s media that I’ve never heard before. We want to list that best and worst so that we can collect and organize what we saw and learned this year so that we can directly or indirectly apply them to our next year. Whether we do that or not is up to how much of a priority it is we place on quality assurance.

    I think you introduced this topic brilliantly! I hope I “got” it.

  • Melanie Powers

    I’m such an end-of-the-year-list geek, but somehow never thought to do it in my own professional life in a systematic way. Your post got me thinking of the value of looking back at what we did right and not-so-right this year in our writing, editing, design, tweeting, Facebooking, etc. to see how to better it all in 2011. Here’s to a year of high-quality content!

  • Tom

    You’ve articulated a wonderful rationale behind the concept of end-of-year reflection. It is all about quality and improvement, isn’t it? About iterative design, as well? It’s refreshing to read such a well thought-out piece on this subject that explores it from a fresh vantage point. Well-done!

  • Pingback: 5 Editorial Resolutions for Better Content in 2011

  • http://engage.tmgcustommedia.com Ricky Ribeiro

    I agree, Marisha, there’s an innately human thing about sorting, reflecting and categorizing things. People bemoan labels but seek out things that have been properly or uniquely categorized and contexualized.

  • Jean

    Beautiful, you really nailed it! I will certainly pass this article on to my inner circle. Thanks.

  • Marisha Tapera

    Thank you all for reading and adding your insights! Yeah, that venerable old “sharpen the saw” trope is increasingly easy to discount in our society, and I think many of us end up doing just that. To me, the beauty of year’s end is that it’s a kind of leave-taking— when we instinctually confront our own values and meaning and yearning—but with the hopeful twist that comes with a new beginning. Here’s to great things in 2011 for us all…

  • Pingback: The Best Year-End Lessons Don’t Come From Top-10 Lists (An Office Meditation) – Engage

Previous post:

Next post: