Sir Richard Branson of the Virgin Group debuted Project, his iPad-only digital publication, on Tuesday, Nov. 30.
Branson is the first to launch a publication designed specifically for the iPad. His iPad-only publication precedes Rupert Murdoch’s release of The Daily.
The monthly magazine focuses on entertainment, design, technology and entrepreneurs. Virgin Group describes Project as “the first global magazine app for creative people about creative people.”
Project incorporates many of the same iPad features as Wired and Sports Illustrated including video and audio embedded into the articles, interactive graphics that change with touch, and interactive advertisements. Virgin describes Project as “an app that looks like a style magazine and acts like a website,” The company says issues will update with new content daily, hourly and, at times, minute by minute.
The Project iPad app is free to download, but individual issues sell in Apple’s app store for $2.99 each. Project requires iOS 4.2, and the app won’t run on earlier versions of the tablet’s operating system, which has caused frustration among some early users.
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- Branson Introduces IPad Magazine, Taking On Murdoch (businessweek.com)
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